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Stud
y G
uide
SWOT Analysis
SWOT Analysis
TABLE OF CONTENTS
Purpose......................................................................................................1
Learning Objectives................................................................................1
Target Audience......................................................................................1
Class Size...............................................................................................1
Prerequisites...........................................................................................1
Lesson Overview........................................................................................2
Define SWOT Analysis...............................................................................3
Internal SWOT Analysis..............................................................................5
External Analysis......................................................................................10
Exercise....................................................................................................15
Table of Contents
SWOT Analysis Study Guide
PURPOSE
As a new leader you will face many challenges during your command. This guide will assist your in getting a good start by helping you identify factors both within and outside of the organization.
LEARNING OBJECTIVES
After studying this guide and completing the exercises in the course, you will be able to:
Define a SWOT Analysis Describe the Steps to complete a SWOT Analysis.
TARGET AUDIENCE
Newly elected or appointed leaders
CLASS SIZE
No minimum or maximum limits
PREREQUISITES
None
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SWOT Analysis Study Guide
LESSON OVERVIEW
The table below describes the lesson outline and timing:
Module Name Duration
Define SWOT Analysis 10 Minutes
Internal Analysis 10 Minutes
External Analysis 10 Minutes
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SWOT Analysis Study Guide
DEFINE SWOT ANALYSIS
The name says it: Strength, Weakness, Opportunity, and Threat. A SWOT
analysis guides you to identify the positives and negatives inside your
organization (S-W) and outside of it, in the external environment (O-T).
Developing a full awareness of your situation can help with both strategic
planning and decision-making
Opposition is an inevitable part of change and one that can significantly impact
your strategic planning. However, if you know how to take stock of the
oppositions within and without your organization, you are more likely to plan and
act effectively.
That's where SWOT analysis comes in. SWOT can help you handle both
ordinary and unusual situations by giving you a tool to explore both internal and
external factors that may influence your work.
A realistic recognition of the weaknesses and threats that exist is the first step to
countering them with a robust and creative set of strengths and opportunities. A
SWOT analysis identifies your strengths, weaknesses, opportunities and threats
to assist you in making strategic plans and decisions.
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SWOT Analysis Study Guide
Strengths and weakness relate to those abilities, strategies, programs, actions,
and reputation of the organization.
They also include those resources that the organization may access/leverage
(e.g., budget, grants, foundations, inter-agency partnerships).
Notes:
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SWOT Analysis Study Guide
INTERNAL SWOT ANALYSIS
Review the internal SWOT Analysis process
1. Contact (interview or survey) internal and external stakeholders
2. Research internal information sources
3. Review external information sources that address policy issues.
4. Discuss, organize, merge, and cluster the information into categories:
Notes:
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SWOT Analysis Study Guide
To conduct an internal stakeholder analysis:
Contact (interview or survey) internal and external stakeholders (district board
and staff/ directorate members down to DVC level) to determine:
What are our major organizational strengths (i.e., core competencies)?
What is our major organizational weakness (i.e., areas to improve)?
What can this organization do to become more effective and efficient?
Who are some of the people you will need to interview?
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SWOT Analysis Study Guide
Internal review means that you:
Research internal information sources (e.g., organizational performance
measures, service demand, workload, member surveys, staffing trends).
What specific sources will your need to review? Where are these sources of
information located?
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SWOT Analysis Study Guide
An external review comprises
Review external information sources (e.g., community or customer
surveys/input) that address policing issues.
What specific sources will your need to review? Where are these sources of
information located?
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SWOT Analysis Study Guide
To organize:
Discuss, organize, merge, and cluster the information into categories:
o Operations or Service Delivery;
o Human Resources;
o Organizational or Management;
o Technology or Facilities.
Why do you need to organize your data into categories?
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SWOT Analysis Study Guide
EXTERNAL ANALYSIS
Opportunities and threats include those trends, demands, influences and other
factors in the organization's environment, which impact the organization.
Opportunities can be taken advantage of and threats can be minimized through
the development of informed goals and strategies
Notes:
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SWOT Analysis Study Guide
Review the process for external SWOT analysis
1. Contact (interview or survey) internal and external stakeholders
2. Research external information sources
3. Discuss, organize, merge and cluster the information into categories
Notes:
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SWOT Analysis Study Guide
In order to conduct an external stakeholder interview:
Contact (interview or survey) internal and external stakeholders to
determine:
o What external opportunities does the organization have?
o What external threats does the organization face?
o Trends (social, demographic, economic, service expectations)
o What can the organization do to better serve the community in the
future?
Who are some of the people you will need to interview?
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SWOT Analysis Study Guide
Research external information sources
What are your sources for external information and where are they located?
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SWOT Analysis Study Guide
Organize the external data:
Discuss, organize, merge and cluster the information into categories such
as:
o Service expectations,
o Physical resources,
o Readiness capability,
o Technological
o Economic readiness.
Why are these categories different than the internal categories?
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SWOT Analysis Study Guide
EXERCISE
Download the SWOT Assignment and SWOT Template from the ASOC course
site.
Complete the exercise, then submit to your instructor per the assignment.
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