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Presented to LRS & Charnwood Sports Club group at Loughborough University SportPark on 5th March 2014.
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Ian Wakefield – Chartered Marketer,
Digital Communications Manager for GB Basketball & Marketing Officer for the
Tour de France (Stage 3)
TWITTER: @iandwakefield
Using Social Media effectively for Sports
Clubs
March 5th 2014Loughborough SportPark
THE DIGITAL MEDIA REVOLUTION
OVERVIEW OF THE PRESENTATION
OverviewWebsitesTwitter
FacebookYouTube/VineFlickr/Instagram
Key statistics from the Video
Per Second:• 143,000 Tweets• 4.5 million Likes on Facebook• 60,000 Google searches• 1.5 hrs of YouTube video uploaded• 463 pictures posted every second on
WHY USE SOCIAL MEDIA?“We are now in an age where
information finds us! Not the other way around!”
HOW DO WE COMPARE?
V
Two University Hockey Clubs
HOW DO WE COMPARE?
UoN Indiana State
No of Students 35,000 (UK) 12,000
No of clicks to Sports Clubs 3 1
Twitter Followers (Club) 118 3404
Twitter Followers (Uni) 19546 7140
Facebook Likes (Club) 89 8112
Facebook Likes (Uni) 27849 13987
YouTube Channel Views (Club)
No 55,000
YouTube Channel Views (Uni)
1.3 million 114,000
Club Website No Yes
KEY FEATURES OF YOUR WEBSITE
Easy to find (Consistent with SoMe)
Easy to Navigate
Looks Inspiring
Encourages Interaction
Easy to Contact
Recognisable Branding
Up to date
Analytics
Google Alerts
Po.sT
Encourage Shares and Likes
KEY FEATURES OF YOUR WEBSITE
Show people how useful and informative it would be to follow you on Twitter
Make it easy for people to engage with you on all Social Media Platforms
BRANDING – COLOUR MATCH
PowerPoint's
Newsletters
Social Media Platforms
Emails
Graphs
Surveys
Colorcombos.com (Hex Codes)http://www.colorcombos.com/index.html
Easycalculation.com (RGB Codes)http://easycalculation.com/color-coder.php
GOOGLE ANALYTICS
Understand your website
Who is visiting?
For how long?
How do they find you?
Search terms/words
Desktop/Laptop/Mobile
Who refers for you
What are the trends?
Google Ads
GOOGLE ANALYTICS - REFERRALS
Understand your websiteSocial Media TopPartnersGoogle
Branding your page
Go to settings & design
Background
Colour Branding
Header (Settings Profile)
Icon (Logo)
Description
Twitter ID
Spam Messages
Analytics via Sprout Social
TWITTER Brand your page
Tweet regularly
Use Tweriod or Twitonomy
Schedule with Hootsuite/Tweetdeck
Use Twilerts/Meltwater
Interact with Tweeps
Follow the right Tweeps
Be Gracious
Be interesting, Pictures, Vids
Use Hashtags /Hashtracking.com
#FF
Make the effort to use UN
MT – Modified Tweet
Remember starting a tweet with @ means only people following you and the @ will see it!
FACEBOOKPage or Group?
Use branding
Change Cover often
Annotate Cover
Multiple Admin
Encourage Shares
Post links to website
Be interesting
Always Fish where your Fish are!
FACEBOOK• Photo’s
• Use the Albums
• Upload Video’s
• Beware Copyright issues
• Tag People and Topics
FACEBOOK Create in PPT save as JPEG
Or Photoshop/IPAD or both
Post Engaging Content
Colour Match
Tag People
Weekly match fixtures
Share with Friends
Time your posts
Competitions for Shares
FACEBOOK INSIGHTS
Learn when people read your posts and schedule accordingly
YOUTUBE
Use branding
Film your events
Film your training
Create a channel
Create Playlists
Set links to other SoMe
Best video as a Trailer
YOUTUBE
Metatags• Titles are important
• Content tags too
• YouTube Keywords tool
Thumbnails•Accurate•Great ones help•Website overlays
Before optimisation
After optimisation
Annotate video’s• Links to other videos• Subscribe to channel• Overlay website www.
What is Vine?Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook.
Public Visible to all Vine users Shareable to Twitter and
Facebook Eligible for public feeds Any Vine user can comment Anyone can follow you. Can be revined
Private Visible only to your followers Share a post to Twitter or
Facebook, or embed it, the post's URL will be revealed. (and seen by anyone with it)
Not eligible for public feeds Only your followers can
comment Users must request to follow
you Cannot be revined.
FLICKR
Buy a Digital Camera
Photo’s of:
Coaches
Training
Venues
Competitions
Social events
Tag your photo’s
Be aware of Safeguarding
Use on Website
Use on Social Media
FAQS
What is Instagram?Instagram is a fun and quirky way to share your life with friends through a series of pictures.
Available free through Apple and Google Play
• You can get an API and display on your website• You can share on Twitter/Facebook or Flickr• You can be Public or Private (similar to Vine)• There are plans to develop the app for Blackberry, Windows
Phone 7/8 & iPad
THANK YOU FOR LISTENING ANY QUESTIONS?