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DOWN & DIRTY SOCIAL MEDIAWhen the novelty wears off
Laura [email protected]
Today:
•When the love is gone•Planning ahead•Got house rules?•Not everybody plays nice•Big takeaways•Q&A
WHEN THE LOVE IS GONE
THEN
NOW
NOT AN
OPTION
https://www.searchenginejournal.com/growth-social-media-v-3-0-infographic/155115/
“Don’t confuse me with the facts.”
Earl Landgrebe, Watergate hearings
40 minutes
perDAY*
* http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7
U.S. onlineadult
women:
42%*
* http://expandedramblings.com/index.php/pinterest-stats/
400 hoursevery
MINUTE*
* http://www.reelseo.com/hours-minute-uploaded-youtube/
40 years per
DAY*
* http://www.fastcompany.com/3049773/app-economy/periscope-users-watch-40-years-worth-of-videos-per-day
Not a fad
Stereotypical Social Media Manager, 2016
Starting to tear hair out
Expression of fury & hopelessness
NODROWNIN
G
PLANNING AHEAD
NOT A
METHODOLOGY
YOUR
BFF
IDEAS1
ASSIGNTASKS
2
CONSISTENCY
3
THEVIEW
4
FRAMEWORK
http://www.pammarketingnut.com/2014/01/content-marketing-editorial-calendar-template-2014/
http://kimberlyannjimenez.com/create-a-content-calendar/
Two rules to make your calendar rule
TWORULES
ONE
CALENDAR TO RULE
THEMALL
INCLUDESOCIAL
SHARING
http://www.convinceandconvert.com/content-marketing/improve-editorial-calendar/
FREE templates•CoSchedule (http://coschedule.com/editorial-calendar-template)•HubSpot (http://offers.hubspot.com/blog-editorial-calendar )•A whole Pinterest board of editorial calendars and related items (https://www.pinterest.com/scrappinmichele/editorial-calendar/ )
HOUSE RULES (AKA social media policies)
Got these?
Discrimination policy
Leave policy
Vacation policy
Social media policy
IANAL“I am not a lawyer”
Be real and use your best judgement.
The rules in a nutshell1.Focus on what they CAN do2.Succinct, easy language3.Be specific4.Consult HR staff5.Legal counsel to REVIEW, not
WRITE
What goes in it?
•Responsibility & consequences•Accuracy•Copyright•Don’t share confidential info•Disclose affiliation•Who’s in charge?
Reference other policies
http://forums.bestbuy.com/t5/Welcome-News/Best-Buy-Social-Media-Policy/td-p/20492
Social Media Policy Database
http://socialmediagovernance.com/policies/
NOT EVERYBODY PLAYS NICE
Are you operating out of fear?
This ISN’T new
…the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. The customers that take you to task in social media aren’t the ones you need to worry about. It’s the customers that don’t care enough to even complain—or have forgotten you entirely—that are truly dangerous to your corporate well-being. Jay Baer
http://wwww.convinceandconvert.com/social-crm/you-are-pissed-off-at-the-wrong-guy
Now what?
INSERT
DEEP BREATH
HERE
Straight problem
Constructive criticism
Merited attack Trolling
Is it consistent?One squeaky wheel?
Is it realistic?Can you actually do that?
RESPONDQUICKL
Y
USEEMPATH
Y
TAKERESPONSIBIL
ITY
TONEMATTERS
Why can’t I ever get on a computer?!!!
PATRON:
Most computers are on a first-come, first-serve basis. Call 555-5555 to reserve one
ahead of time.
LIBRARY:
We know it can seem crazy—the computers get a LOT of use! Try giving Mary a call at 555-5555 to reserve one for you ahead of
time.
LIBRARY:
What if it’s a troll?
THE BIG TAKE-AWAYS
It’s gonna be OK
Start an editorial calendar
Get a social media policy
Use empathy
NEW!2016