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@jonaslamis TechRanchAustin.com aka Show Me The Money Down and Dirty Marketing Strategies to Prove or Disprove Your Ideas

Down and Dirty Marketing Strategies

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At Tech Ranch, we are coaching entrepreneurs to prove out their ideas as much as possible before investing their time and $$$ in building products. By astutely using tools like Google Adwords, Facebook Ads, surveys, and keyword popularity sevices, startups have been able to shave weeks and thousands of dollars off their initial go to market strategies. One venture literally spent $1.45 and got insight worth tens of thousands of dollars. This session (hosted by last year's Best Speaker at Product Camp award winner, ahem) will discuss these tricks and tips.

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Page 1: Down and Dirty Marketing Strategies

@jonaslamis TechRanchAustin.com

aka Show Me The MoneyDown and Dirty Marketing Strategies to Prove or Disprove Your Ideas

Page 2: Down and Dirty Marketing Strategies

http://w

ww

.flickr.com/photos/eflem

ing/2814015008/

@jonaslamis TechRanchAustin.com

Page 3: Down and Dirty Marketing Strategies

A Model for Technology

Entrepreneurship

@jonaslamis TechRanchAustin.com

Page 4: Down and Dirty Marketing Strategies

Show Me The Money

There are three ways to get paid

Get paid for What You Do

Get paid for What You Know

Get paid for Who You Are

Advertising

Thought Leadership

Social Awareness

Page 5: Down and Dirty Marketing Strategies

Understanding Keywords

Key Concept: Test your ideas with Google and Facebook Advertising

Targeting the right audience

Testing different messages

Converting browsers to

buyers

Understanding Analytics

Page 6: Down and Dirty Marketing Strategies

Understanding Keywords

Testing your ideas with Google and Facebook Advertising

Targeting the right audience

Testing different messages

Converting browsers to

buyers

Understanding Analytics

Page 7: Down and Dirty Marketing Strategies

Understanding Keywords

Testing your ideas with Google and Facebook Advertising

Targeting the right audience

Testing different messages

Converting browsers to

buyers

Understanding Analytics

Page 8: Down and Dirty Marketing Strategies

Thought Leadership

Becoming a Thought Leader through Blogging

Picking the right topic

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

Page 9: Down and Dirty Marketing Strategies

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

What your Business is about

Your Passion that you can

talk about weekly

What people what to read

about

Your Thought LeadershipGolden Triangle

Page 10: Down and Dirty Marketing Strategies

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

www.jonaslamis.com

www.lamisphere.com

Jonaslamis.blogspot.com

Techranchaustin.com

ArchitectureandGovernance.com

Page 11: Down and Dirty Marketing Strategies

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

EASY

MEDIUM

HAR

D

Page 12: Down and Dirty Marketing Strategies

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

What’s Happening in The IndustryProfiles and SuccessesTalking up other ideasTricks and TipsPredictions for the future“We’ve Got News” PostFAIL blog postingsAbout our products / services

Perc

eive

d Va

lue

by m

ost r

eade

rs

Page 13: Down and Dirty Marketing Strategies

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

Page 14: Down and Dirty Marketing Strategies

Social Marketing

Cranking up awareness through Social Sites

Understanding Facebook

Groups

LinkedInGroups

Building a Twitter

following

Page 15: Down and Dirty Marketing Strategies

@jonaslamis TechRanchAustin.com

Launch Your Venture at Tech Ranch

Employee to Entrepreneur Class Starting August 27th.Information Session Thursday, Aug 20th. 11:30am – 1:30pm

[email protected] for deets.