Budweiser Social Media Analysis Q4 2015

Budweiseron Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Budweiser Twitter

Budweiser: Social Media Report

This report looks at how

Budweiserperformed on social media between

October 1st – December 31st, 2015

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=budweiser&utm_source=slideshare&utm_medium=button


Analysis of

BudweiserFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

13,038,846 268,614 2.10% WorldwideMostly Older, Female and

Attached.

Budweiser

Engagement Score Total Fan Posts

4 240

Total Posts General Sentiment

10 Neutral

Total Likes

783

Total Comments

46

Total Shares

95

BRAND POSTS FAN POSTS

Brand Overview

12,600K

12,650K

12,700K

12,750K

12,800K

12,850K

12,900K

12,950K

13,000K

13,050K

13,100K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

13,038,846

New Fans

268,614

Community Analysis

Budweiser fans are mostly Older, Female and Attached. Budweiser fans are largely from United States followed by

Brazil.

Fan Demographics Distribution of Fans

34%

66%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

United States

Brazil

India

Canada

United Kingdom

Argentina

Mexico

Paraguay

Venezuela

0

0

0

1

1

1

1


Brand Posts

Top keywords used Frequency

beer 3

Budweiser 2

Brewed 1

many hours 1

hard work 1

45%

11%

44%

Posititve Negative Neutral

Brand Posts - Engagement

Budweiser receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

16-DEC-15, WED 5:23PM

Some say we're stubborn about brewing

our beer. We say "thank you for noticing".

#ThisBudsForYou

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

10 115 9 31 Positive

25-NOV-15, WED 3:40PM

There’s only one way to serve a

Budweiser. Roll up your sleeves and dig

in. #ThisBudsForYou

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

5 81 3 17 Positive

http://www.facebook.com/138936166274099/posts/473753846125661

http://www.facebook.com/138936166274099/posts/463763063791406

Brand Posts - Analysis

Brand Post Types Days of the week

0 1 2 3 4 5 6 7 8

0 1 2 3 4 5 6

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4 5 6

0 1 2 3 4 5 6

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Budweiser 71

sigue siendo 35

personal 35

GrabSomeBuds 35

Budweiser sigue

siendo el

35

User Posts

0

5

10

15

20

25

30

35

40

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Analysis of

Budweiser OfficialTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

137,345 4,690 3.54% Worldwide

Budweiser Official@Budweiser

Engagement Score

816

Total Proactive Tweets

53

Replies Total

193

Favorites Total

11,859

Total Mention

9,025

Total Retweets

9,812

Response Rate (%)

2.01%

Average Reply Time (mins)

421

Most Engaging

#GiveBigGiveBud

Most Recent

#ActLikeIt

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

130K

131K

132K

133K

134K

135K

136K

137K

138K


Follower Growth

Total Followers

137,345

New Followers

4,690

Engagement

0

250

500

750

1,000

1,250

Budweiser Official had an average engagement score of 816 and a highest of 1,000.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

53 3

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 5 10 15 20 25 30 35 40 45 50

0 100 200 300 400 500 600 700 800 900

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60

0 1000 2000 3000 4000 5000 6000 7000 8000 9000

#wildcard*

#givebiggivebud

#sweeps*

#mlbvault*

#ownoctober*

#macroalltheway*

#thisbudsforyou*

#mlbvault

#cyyoung*

#macromoment*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

wildcard givebiggivebud sweeps mlbvault ownoctober

Spread of Hashtags by day

0 200 400 600 800 1000 1200

#cyyoung*

#mlbvault

#thisbudsforyou*

#macroalltheway*

#wildcard*

#mlbvault*

#macromoment*

#ownoctober*

#sweeps*

#givebiggivebud

Engagement Score

Hashtags - Engagement

Average Response Rate : 2.01%

0

50

100

150

200

250

300

350

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 7 hours 1 minutes

0

500

1000

1500

2000

2500

3000

3500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

20

40

60

80

100

120

140

160

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

200

400

600

800

1000

1200

1400

1600

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

100

200

300

400

500

600

700

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 9,812

-400

-200

0

200

400

600

800

1,000

1,200

1,400

1,600


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 9,025

-50

0

50

100

150

200

250

300

350


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

People Magazine 7,108,524 1

MLB 5,431,663 65

Tiësto 4,096,735 6

#UFCLondon 3,449,613 1

Hindustan Times 3,161,863 1

TOP 5 INFLUENCERS

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now



Thanks!

Please contact us at [email protected] more information.

mailto:[email protected]