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Social MediaAPEGROUP
Friday Meeting - 6 February 2015
2/3 First Wave: Channels
First WaveTwitter
Linked In
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Printed Flyers To be placed throughout the office, with the WiFi password.
Wifi: apegroup_guest / wireless4guest Wifi: apegroup_guest / wireless4guest Wifi: apegroup_guest / wireless4guest
EmotionRationale Twitter Linked In Facebook
Twitter Linked In Facebook
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The leading brains.Meet the brains of our social media. We’re quick and engaging on Twitter, which
is our number 1 social media in terms of activity and engagement. While links is
our primary type of content we try to comment on it and spark up a debate. We
are curators, not a link feed. We value quality over quantity and our followers
know that links we post will be worth a click. We try to promote employees
tweets as often as we can with retweets and #followfriday.
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Concept• Daily links with comments and POV
• Initiate discussions and add to discussions
• Tell the world what we’re up to
• Public speakers
• Hackathons
• Empower employees
• Create a list with all ape employees
• Retweet employees & #followfridays
DESIGN TARGET
Clients Employees New Business
GOALS 2015
5000 followers (772) 100.000 impressions per month (2k) 10% engagement rate (2.4%)
GROWTH PLAN
Mass follow for a month Unfollow all that don’t follow back Unfollow all that is inactive / no followers Star tweets about relevant keywords
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The Twitter Group
Nils Design
Wayne Business
Alek Tech
Karin Business
Joakim Business
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Progress FebruaryWhat has happened since we started? Since 29th January (3 weeks)
+152 followers (924) +66 tweets (4.4/day)
+11,7k impressions (619/day)
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Progress FebruaryImpressions
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Progress FebruaryEngagement
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A Fun Place to Be.This is the heart of our social media, where we get more familiar with our
followers and show them how apegroup works “behind the scenes”. We present
case studies and trend reports but we mainly focus on our employees. We put up
qualitative links or pictures on a daily basis. The content doesn’t need to be
relative for tech, design nor business. Funny, interesting stuff will take us a long
way here. Tagging all pictures is key.
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Concept• Mainly communicate in Swedish
• But are open for other languages
• Celebrate the apegroup culture
• Praise our employees
• Daily links, articles or relevant pictures
• Music links
• Host events and create photos galleries
DESIGN TARGET
Employees Clients
GOALS 2015
2000 likes (359) 4000 reach per week (50) 200 engagement per week (0)
GROWTH PLAN
Invite friends Tag people in photos Share/Like from personal accounts
Fredrik Design
Magnus Business
Anders Tech
Johanna Business
Pernilla Business
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The Facebook Group
Marcus Design
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Progress FebruaryWhat has happened since we started? Since 1 February (3 weeks)
+84 likes (443) +10 posts (0.5/day)
+1711 reach (2100/week)
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Progress FebruaryHow we stack up against our competition.
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Progress FebruaryWeek from where we started (above). This week (below).
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Progress FebruaryReach (impressions). 11 Feb = The “Pino” Effect
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Progress FebruaryOur most popular posts.
Linked In
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Leading mobile first agency.We post news, press releases, links to cases as well as our own content for
LinkedIn. Job listings on the other hand are not links. From now on we use
LinkedIns own job posting function for our open vacancies. LinkedIn works as the
tie around our neck or the business handshake of our social media.
LINKED IN
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Concept• Open vacancies on own postings function
• Pay it forward articles
• Press releases and news
• Push events & talks
• Connect to all our clients
FIRST WAVE
DESIGN TARGET
New Business Clients
GOALS 2015
3000 followers (519) 4000 impressions 100 clicks per week 5% engagement
GROWTH PLAN
Through personal accounts
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The LinkedIn Group
Johanna Business
Lotta Business
Nils Design
Petter Design
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Progress FebruaryWhat has happened since we started? Since 29th January (3 weeks)
+104 followers (623) +5 posts (1.6/week) -3 employees (76)
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Progress February
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Klout Score
Event 2Mingle
Action Plan
First Wave - Channels Second Wave - Content
Feb March April JuneMay
Web 1.0 - Build Web 2.0 - Build
Event 3Webbdagarna
Hack Days PR ? ? ?
Blog - Behind the scenes (Web and Process)
Ideas & Thinkings
Social
WWW
EVENT
PR
BLOG
?
Third Wave - Added presence
Merci! /The Social Media Gurus
