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Apegroup Marketing by the Numbers
JANUARY 17
1
January was a better month than December,
that’s good. Tech is performing better overall.
Our design channels are all down. Podcast,
Instagram and Medium are all run mostly by
Linnéa, without her we would be f***ed. That
must change!
Community
TwitterJan 2017
Sep Oct Nov Dec Jan Next Month
Engagement
199+21%
Reach
9 760+58%
Followers
1 170-2
Engagement monthly goal:
600
Twitter Top Content
1
2
3
12 1000
16 562
23 478
Insight: Twitter is going good when we post our work. We need to focus more on things we create. 5
Release
Our Work
From our Instagram
LinkedInJan 2017
Aug Sep Oct Nov an Next Month
Engagement
250+300%
Reach
6 189+90%
Followers
1 137+17
Followers goal:
1300
We need more posts on LinkedIn!
Linkedin Top Content
1
2
3
2075
7
1977
We need more posts on LinkedIn!
Linkedin Top Content
1
2
3
2075
8
1977
We are extending what we track on LinkedIn. We now also add our CEO Pulse posts.
Press Releases on LinkedIn
Posted by our CEO’s account on Pulse
9
Press Releases
250
500
750
1000
November December January
Views Likes Comments
10
InstagramJan 2017
Sep Oct Nov Dec Jan Next Month
Followers goal:
600
Profile Views
148Reach
1 580+38%
Followers
397+24
This is the first time since we started Instagram that Our Work didn’t get the most likes.
Instagram Top Content
1 2 3
12
Content
Medium Podcast Behance YouTube CocoaPods GitHub
Views
Goal:
Listeners Views Views Downloads
Previous month:
Overview
Views
Medium
Medium Views
6000
12000
18000
24000
August September October November December Januari
Goal
16
Insight: We didn't post this month 17
Podcast
Re:Design Listeners
675
950
1225
1500
August Sep Oct Nov Dec Jan
Goal
19
Re:Design
20
De:Code Listeners
100
200
300
400
500
Oct Nov Dec Jan
Goal
21
De:Code
22
Design
Behance
Insight: no new Behance case this month 24
Behance
300
600
900
1200
1500
Augusti Sept Oct Nov Dec Jan
Behance Goal
Behance
Insight: these channels are not performing as expected 25
Open Source
27
Insight: these channels are performing as expected. Good!
Cocoa Pods & Github
1000
2000
3000
4000
August Sept Oct Nov Dec Jan
Cocoa Pods Goal
GitHub Goal
CocoaPods Github
28
Website
Unique Website Visitors
425
850
1275
1700
July August September October November December Januari
30
Medium
Behance
4
70
76
0
Github
Apegroup Website
7
1
28
31
Ape Sales Funnel
1 086 543 4
Work Services Contact
32
Thank You!
Josef Rhawi
Följ oss på:
Twitter, LinkedIn, Instagram
