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Social MediaAPEGROUP
Friday Meeting - 10 April 2015
3/4 Second Wave: Content
The Best Agency in Sweden on Social Media
Community
Lead by example Celebrate culture Paying it forward
1st wave Jan 2015
Content2nd wave April 2015
Video Text Slides Newsletter Talks
The Best Agency in Sweden on Social Media
Community
Lead by example Celebrate culture Paying it forward
1st wave Jan 2015
Additional channels3rd wave September 2015
The Best Agency in Sweden on Social Media
Community
Lead by example Celebrate culture Paying it forward
1st wave Jan 2015
Content2nd wave April 2015
Video Text Slides Newsletter Talks
The Second WaveContent
Processes
ContentThe second wave consist of social medias where we create our own content, that is later
distributed in our channels: Facebook, Twitter, Linked In.
KeynotesVideoText Newsletter Website
MediumBehind the screens
• 1 post
• 10 followers
We will base all our writing on Medium, the
worlds best writing platform. Everyone who is
interested in writing for Apegroup, can be
added as an Editor. Everyone are invited to
write what they want.
TEXT
YouTubeApeTube
• 3 videos (649 views)
• 20 subscribers
This will be the only channel we use for video
content. We will film all hackathons, all talks
and all cases. Daniel Dahlquist will help us
create video content and run this channel.
VIDEO
SlideshareBehind the screens
• 6 slideshares (100-400 views)
• 10 followers
After a presentation has been made, it is
obligatory to make the presentation ready for
public and then upload it to Slideshare.
Eliasson, Graffman, Sköld is going up right
now. Much more to follow.
KEYNOTES
MailchimpQuarterly Apegroup News
• 0 e-mails sent
• ??? recipients
Where we highlight the most important things
that has happened at Apegroup the last quarter:
news, articles, presentation, cases. Basically the
greatest hits of our content from the last three
months. Sign up in the footer of our website.
NEWSLETTER
The ApewebTwo streams
• Text driven prototype
• Grand re-design with fireworks
We have a core team in place. We have
stakeholders in place. This will be run like a real
project where Graffe, Mange and Olsson are
clients. Focus is total transparency, following
our new service offer to the point and not
owning any channels.
WEBSITE
Posting ProcessKeynote speakers: you must inform CHANNELS and provide CONTENT.
Talk
SlideshareYouTube Website
Medium
Posting ProcessWe will use our CHANNELS more and more for CONTENT. And embed it on the website.
News
Website
Facebook Linked In
JobsLinked In
Website
New Employee
InstagramEvent
Posting news on Facebook and on the website is something everyone at Apegroup will know how to, and
have the confidence to do.
Progress
Webbdagarna24 - 25 April. #apehack
Den 19e (dagen då vi började promotea på facebook) och fram till helgen efter att
webbdagarna tog slut så dubblade vi besökarna till hemsidan.
Den 27e, två dagar efter webbdagarna fick vi 400% fler som likeade vår sida än
innan. Vi gick från en om dagen, till fem den dagen.
INSIGHTS
The Twitter Group
Nils Design
Wayne Business
Alek Tech
Karin Business
Joakim Business
Progress MarchA steady decline…
+63 followers (987) +27 tweets (495)
-28 impressions (590/day)
Progress MarchImpressions: From 14 to 18k.
Fredrik Design
Magnus Business
Anders Tech
Johanna Business
Pernilla Business
The Facebook Group
Marcus Design
ProgressWhat has happened during March?
+23 likes (443) +17 posts (0.5/day)
Progress Reach19 Feb we bought an ad!
Progress TypesLinks > Videos > Photos
Progress PostsBought: 12,000
Progress PostsOrganic: 900
Progress RankingStill 12th…
Linked In
The LinkedIn Group
Johanna Business
Lotta Business
Nils Design
Petter Design
ProgressMarch
+23 followers (673) +12 posts (+2/week)
ProgressFollowers
Klout Score
Watch HackMingle
Action Plan
First Wave - Channels Second Wave - Content
Feb March April JuneMay
Web 1.0 - Build Web 2.0 - Build
Ape BoatWebbdagarna
Hack Days Eva Hamilton Guldapan ? ?
Blog - Behind the scenes (Web and Process) Ideas & Thinkings
Social
WWW
EVENT
PR
BLOG
?
Third Wave - Added presence
#apehack
Merci! /The Social Media Gurus
