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Ladies That Link
Twitter Masterclass
13th May 2015
2
• Alison Battisby, Social Media Consultant and Founder of Avocado Social
• Over six years of experience working at the forefront of social media, having been on part of the team that launched Tesco’s first Facebook Page
• Avocado Social focuses on social media workshops and consultancy for all shapes and sizes of business, offering a jargon free and fun approach to social media training and development
Today’s Agenda
• An Introduction to Twitter in 2015• How to setup and design a Twitter page• Finding content and tweeting• Approaching influencers • Growing your followers• Analysing your performance
Before we start: 3 Key Points
It's key to know what you do, why you do it, who's it for and what the benefits are. A clear social media identity will form and content will become easier to create. Being consistent is a great strategy for growth, as users begin to identify with your brand and message.
Twitter in 2015: Who, what, why?
15 million UK users. 55% of Twitter users are over the age of 35, and the average age of a Twitter user is 37.3 and female.
Often topical content due to time sensitive nature. 140 character limit, but video and photo content now imbeds in the timeline.
80% of Twitter users are active on mobile devices, the majority of these likely to be Smartphone users.
26% of UK consumers use Twitter – but the opportunity to engage with influencers (bloggers, experts, journalists, celebs) is valuable.
How to setup & design a profile
Channel DesignHeader photo (recommended dimensions are 1500x500 pixels)
Profile photo (recommended dimensions are 400x400 pixels)
Channel Design
Channel DesignBio (maximum 160 characters)
Channel Design
Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
Finding content and “Tweeting”
Brainstorming
Fun/Educational
Brand/Product Conversations
Day-to-day behind the scenes
USPs
Company Mission Networking
The weather
Notable days and events
Celebrity newsUK news
Memes (selfies, icebucket, cats)
Happy customers
Introducing staff
Awareness days
Content Planning: What do I talk about?
Asking and answering questions
Events that you attend
• Free Google Alerts: Brand name, key industry terms• Twitter advanced search.
• Google News search: http://news.google.co.uk/
• Sign up to industry newsletters.
• Create a Twitter list of publications, so that you can share their news.
Finding Content
Rich Content
The perfect Tweet
The perfect Tweet checklist
• Write an engaging headline that fits 140 characters
• Are you tagging or referencing anyone?
• Are you adding a link? Shorten it with Bit.ly
• Do you need to add a hashtag at the end?
• Have you got an image to add? (This means you will only have 117 characters left)
Hashtags
People use the hashtag symbol # before a relevant keyword or phrase (with no spaces) to categorise those Tweets and help them gain more visibility in Twitter Search.
Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword. Hashtagged words that become very popular are often Trending Topics. They work very well at events, competitions and popular talking points.
#SBS
#JournoRequest
#FollowFriday
#ThrowbackThursday
#GivingTuesday
#WellbeingWednesday
Hashtags
Hashtags
There is a danger of using too many hashtags. Try not to use more than 1-2 per tweet or you can begin to look spammy or robotic:
You can film video on your smartphone and upload it straight to Twitter now. Live streaming is coming soon.
YouTube videos are playable within the Twitter timeline now. All you need to do is paste a link to a YouTube video, and the thumbnail will automatically generate.
Finding Influencers
• Find people with a particular job function or in a location through search
• Profile the things your target audience might be interested in – news stories and hashtags
• You can also use Twitter to target specific influencers such as MPs, journalists and bloggers, as well as other companies or charities
• It allows you to have a 2-way conversation as well as pushing out your own content – gaining awareness and creating a personality
Finding Influencers
Twitter Lists
GrowthInfluencers: Bloggers
GrowthInfluencers: Journalists
Growing your Followers
Growing your Followers
• Keep an eye on trends, and make sure you are talking about relevant ones for your business
• Follow other people! Particularly ones you meet face to face
• Get involved with #FollowFriday and other relevant hashtags
• Give exclusive information or run competitions
Twitter Management
Twitter Scheduling
Twitter Scheduling
Twitter SchedulingMeasurement
Measurement
