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3 Tips for Better Nonprot Crowdfunding Campaigns

3 Tips for Better Nonprofit Crowdfunding Campaigns

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Page 1: 3 Tips for Better Nonprofit Crowdfunding Campaigns

3 Tips for Better Nonprofit Crowdfunding Campaigns

Page 2: 3 Tips for Better Nonprofit Crowdfunding Campaigns

Format:

• 15 minute presentation

• 15 of live Q&A

• Get back to work

Get the recording and slides:

• Recording and slides available next Tuesday

• Download the slides now (if you want)

Take notes

• Use class worksheet on next slide

• Or make your own

Trouble with the audio? Select telephone and dial in. The number will be displayed when selected.

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Page 3: 3 Tips for Better Nonprofit Crowdfunding Campaigns

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Notes: Action items:

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Page 4: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Rob Wu is the CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform for nonprofits and social good projects.

Rob has raised over $200,000 for his own social good crowdfunding projects, and his work has been recognized by the New York Times, Christian Science Monitor, and Wall Street Journal.

Rob has spoken on crowdfunding

@robjwu / @causevox

Page 5: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

1. Must-have components of a fundraising toolkit for

supporters

Page 6: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Must-have components of a fundraising

toolkit for supporters

1. Brand guidelines 2. Overview of the campaign 3. Images and logos 4. Social media tips 5. Promotional materials 6. FAQ 7. Fundraising Tips

Page 7: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

https://www.causevox.com/toolkit-nonprofit-fundraising/

Learn more and see examples:

Page 8: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

2. Using a story grid for nonprofit storytelling

Page 9: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Beats

Channels

Page 10: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Impact

Plot

News

CTAs

Offline

Video Social Media

Email Blog Post

Page 11: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

3. Neuromarketing triggers for fundraising appeals

Page 12: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Neuromarketing triggers for fundraising

appeals

1. Urgency trigger 2. Three sentence structure 3. Matching gift trigger 4. Three magic words 5. The right ask 6. Impact stories

Page 13: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

https://www.causevox.com/neuromarketing-crowdfunding-online-fundraising/

Learn more and see examples:

Page 14: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Free Crowdfunding Ebook

Learn how to turbocharge your nonprofit crowdfunding campaign:

bit.ly/1SykYhC

Page 15: 3 Tips for Better Nonprofit Crowdfunding Campaigns

Get access to previous training sessions

Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Page 16: 3 Tips for Better Nonprofit Crowdfunding Campaigns

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Tips for Better Nonprofit Crowdfunding Campaigns

Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…

About John: