W H AT I S G R O W T H M A R K E T I N G ?

A C T I O N A B L E TA C T I C S T H A T F U E L C U S T O M E R G R O W T H

WA I T - D O Y O U M E A N G R O W T H H A C K I N G ?

Nope!

A. No amount of growth hacking will make a poor product better

B. No amount of growth hacking will make a user happier

G R O W T H M A R K E T I N G = R A P I D , L O VA B L E G R O W T H

Dullness won’t sell your product; but neither will irrelevant brilliance.

– Bill Bernbach Advertising legend

Crazy Smart

“

What ‘Growth Marketing’

looks like

Analyse the

Market Build lists of leads

Outbound Marketing

CRM

Analyse Use

The only people who care about advertising are the people who work in advertising.

– George Parker Veteran ad-man

Really Smart Too!

“

S O W H AT M AT T E R S T O Y O U R TA R G E T C U S T O M E R S ?

T H R E E T H I N G S T H AT R E A L LY M AT T E R

1. Find, and engage with, the right type of users.

2. Make their life better.

3. Listen and learn from your users’ experiences.

T H E P R O B L E M W I T H M O S T PA I D A D V E RT I S I N G P L AT F O R M S

A C Q U I R I N G U S E R S

D ATA I S O F T E N T O O G E N E R I C

W H E N Y O U C A N L E A R N M O R E F R O M T H E D ATA Y O U ’ V E C O L L E C T E D

A C Q U I R I N G U S E R S

A B I L I T Y T O R U N Y O U R O W N L E A R N I N G A L G O R I T H M S O N T H E D ATA

Target Group 1

On social media >1 year

Follows at least 3 of your competitors

Active on weekends

Most likely to click your link at on a laptop at 11pm on

Saturday evening

Target Group 2

On social media < 3 months

More likely to click your link at 7am on a mobile device

Follows at least 5 complimentary products to

yours

Active 3 times a day

S O W H Y M A R K E T T O U N Q U A L I F I E D L E A D S ?

In the age of the customer, you must plan to “go to customer” not “to market.”

– Peter O’ Neill VP B2B Marketing - Forrester Research

Another smart chap who knows that he’s

talking about

“

A C Q U I R I N G T H E R I G H T U S E R S

What do they want?

Where are they?

How do you speak to them?

1 . W H AT D O T H E Y WA N T ?

Social ‘buying’ signals

Sentiment analysis

C O L L E C T D ATA F R O M S O C I A L M E D I A S O U R C E S A N D G O O G L E S E A R C H E S - A N A LY S E E V E RY T H I N G

Market Analyser

2 . W H E R E A R E T H E Y ?

Twitter?

Facebook?

Participating in forums?

In their email inbox?

T E S T A C R O S S A L L P L AT F O R M S

List Building

Tools

3 . H O W D O Y O U S P E A K T O P E O P L E ?

AB Testing on Message

T E S T VA R I AT I O N S O F M E S S A G E S

Outbound Marketing

Tools

A N D T H E N ?

E N G A G E W I T H U S E R S A N D L E A R N F R O M C O N V E R S I O N S

CRM Engine

T E S T, R I N S E , R E P E AT

T H E N …

MarketList

Building

Outbound Marketing

CRM

Usage

S C A L E !H O W C A N W E A U T O M AT E A L L T H I S ?

‘Growth Marketing’ Engine

We have built - and fully automated - a lovable and sustainable method of rapid user growth.

Market Analyser List

Building Tools

Outbound Marketing

Tools

CRM Engine

Usage Analyser

‘Growth Marketing’ Engine

We have built - and fully automated - a lovable and sustainable method of rapid user growth. This allows us to have customer

intimacy at scale.

Market Analyser List

Building Tools

Outbound Marketing

Tools

CRM Engine

Usage Analyser

Learning algorithm that determines ‘best’ segments to target

Automated list builder

Automated ‘interruption’ marketing via social media

Proprietary CRM automation

Learning algorithm that

determines ‘best’ users

R E A D Y T O A C C E L E R AT E Y O U R C U S T O M E R G R O W T H ?

http://twitter.com/rocketgrowth

Grow more happy customers here

HTTP : / /ROCKETGROWTH .NET