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Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
Start here
Why?
How? What?
Rational
Emotional
Hidden
Inertia
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
What does it feel like to use your product?
Risks of switching to your product?
What your product do?
How does your product work?
What do people currently do
instead?
What are the emotional drivers of purchasing?
What are the rational drivers of purchasing?
What are the hidden needs?
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
Porous Accelerator
DIY Incubator
Serious Business
Productive environment
Grow the team
Social environment
Prestige
Collegial community
Quiet spaceScalability
Fixed costs
Harvard of Accelerators
Advice
Coffee shopsRented offices
FundingCustomised Investment
Grow bigger
Learn faster
Productivity
Innovation Warehouse Startup Accelerator High Growth Startups
Benefits
Features
Experience
Needs
Wants
Fears
Substitutes
Product Customer
Value Proposition Canvas
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Company:
Product:
Ideal customer:
Everything everywhere
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Share notes with people
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Remember things Locked into
a system
Loosing things
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Evernote Online notes Mobile professionals
