Embed Size (px)
DESCRIPTION
Manajemen Inovasi
Citation preview
Business Model Generation
• “A business model describes the rationale of how an organization creates, delivers and captures values”
BMC POSTER
1. Customer Segments
Siapa yang harus dilayani?• Mass market• Niche market• Segmented• Diversified• Multi-sided platform
2. Value PropositionsManfaat yang ditawarkan organisasi kepada segmen pasar yang dilayani.• Newness• Performance• Customization• “Getting the job done”• Design• Brand/status• Price• Cost reduction• Risk reduction• Accessibility• Convinience
3. Channels
Sarana untuk menyampaikan VP ke CS.
4. Customer Relationships
Cara menjalin ikatan dengan pelanggannya.• Personal assistance• Dedicated personal assistance• Self-service• Automated services• Communities• Co-creation
5. Revenue Streams
Pendapatan dari pelanggan.• Asset sale• Usage fee• Subscription fee• Lending/renting/leasing• Licensing• Brokerage fee• Advertising fee
6. Key Resources
Sumber daya yang digunakan untuk VP.• Physical• Intellectual• Human• Financial
7. Key Activities
Kegiatan utama untuk menciptakan VP.• Production• Problem solving• Platform/network
8. Key Partnerships
Partnerships yang diperlukan untuk mewujudkan VP.• Strategic alliances• Coopetition• Joint ventures• Buyer-supplier
9. Cost Structure
Komposisi biaya untuk mewujudkan VP.• Cost-driven or value-driven• Fixed costs• Variable costs
HOW???
JOBS
First, outline what jobs you believe your (potential) customers are trying to get done that lead them to purchase your products and services
Jobs is a very general term. Functional jobs are you helping your customer get done (e.g., perform or complete a specific task, solve a specific problem) Social jobs (e.g., trying to look good, gain power or status)? Emotional jobs (e.g., aesthetics, feel good, security)?
What basic needs are you helping your customer satisfy?
PAINSSecond, describe all the pains your customers might have or might fear
related to those jobs — negative emotions, undesired costs or risks.Questions help — fiscal, emotional, or performance-based —
What do your customers find too costly (e.g., takes a lot of time, costs too much money, requires substantial efforts)? What makes your customers feel bad (e.g., frustrations, annoyances, things that give them a headache)? How are current solutions underperforming for your customers (e.g., lack of features, performance, malfunctioning)?
• What’s keeping your customer awake at night?• What risks does your customer fear?• How are current solutions underperforming for your customer?
GAINSThird, describe all the gains your customer expects or desires as an outcome of
that job. This could be benefits like functional utility, social gains, positive emotions, or cost savings.
Cues for “gains” are also category-specific: Which savings would make your customers happy (e.g., in terms of time, money, and effort)? What outcomes do your customers expect, and what would go beyond their expectations (e.g., quality level, more of something, less of something)? How do current solutions delight your customers?
• What would make your customer’s job or life easier?• What positive social consequences does your customer desire?• How does your customer measure success or failure?
