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1) Product pitch 2) Find your market fit 3) Build & Scale
Roadmap
Roadmap
Measure1) Product pitch 2) Find your market fit 3) Build & Scale
1) Product pitch
Pain
What do people suffer from?
Target Who are suffering from that?
Solution How do I answer their need?
‘Fall in love with the problem, not the solution’
Pain
Scarce lodging options during big events in SF
Pain
Scarce lodging options during big events in SF
Target Event attendees who were unable to book a hotel
Pain
Scarce lodging options during big events in SF
Target Event attendees who were unable to book a hotel
Solution Short-term living, breakfast and unique business networking opportunity
MedpicsGreenThumbs
What’s their product pitch?
Example #1
Local, curated design & fashion marketplace
2) Product / Market fit
ActivationRevenueRetention Referral
Acquisition
Do people want my service?
Step #0
You need somewhere to bring and activate people
…
Landing page
or
Landing page tools
Learn frontend
Languages
CSS libraries
ActivationRevenueRetention Referral
Acquisition
How do people know I exist?
Coupons / Partnerships
…
Newsletter
Upload emails on FB-ads Create look-alike audiences
Paid ads
Whatever works
- Big Events - Paying influencers - PRs - …
ActivationRevenueRetention Referral
Acquisition
What do I want people to do?
Set metrics-
+
Likes, followers Subscribers Applications Pre-orders…
Set metrics
Vanity metrics
Overall likes
likes / followers
vs.
Sheltair example Activation = 1st Booking
Sheltair example Revenue = Hours booked
Measure
How good is my Acquisition?
Acquisition (GA)
Bounce rate
Which campaign is working?
Utm-ize your URL to differentiate between campaigns
Let’s add UTM on lewagon.com using a URL builder plugin
On-Demand example Purchases by UTM
How good is my Activation?
Activation (subscriptions)
Activation (subscriptions)
How good is my Revenue?
Revenue (Stripe / Mixpanel dashboard)
Do my customers repeat the experience?
Retention (Cohort)
Do my customers recommend me ?
Revenue (Ask / Track)
3) Build (MVP)
Minimum viable product
The simplest set of product features that delivers value to your target customer
Minimum viable product
Tip #1 Use third party services
CMS - choose wisely
Test - Prototype
Test - Prototype
Add Services - no coding skills :)
They give you embed button
Newsletter
Web-forms
Support
Payment
Analytics
What do these serviceshave in common?
APIs“Software is eating the world”
Web-101
Web-101
Web-101
Web-101
Human interface
Readable contentHTML / CSS
Programming interface
Structured data
{"richestPeople":[ {"firstName":"Bill", “lastName":"Gates", “value":"81"},
{"firstName":"Carlos", “lastName":"Slim", “value”:"79"}, {"firstName":"Warren", “lastName":"Buffet", "value":"72"}
]}
API
Let’s compare
https://api.github.com/users/devitagus
https://github.com/devitagus
Github website
Github API
Tip #2 Connect APIs to automate tasks
Le Wagon Zap #1
Le Wagon Zap #2
Tip #3 Connect everything to Slack
Example of Le Wagon #channel
+
Tip #4 Engage customers with Intercom
Example of Le Wagon automated email
Prototyping - Take aways
1. Pick right services for your MVP
2. Automate tasks with Zapier
3. Centralize info with Slack integrations
4. Engage your customers with Intercom
Scale
Go Full Stack
2 options
Find a CTO or
DIY
Thank you!
