Startups Best practices

Ido Green @greenidoido-green.appspot.com 2/2017

What Do you need?1. Idea → Product

2. Team → Execution

3. Money

Build something that users love

Idea

● Ideas DO matter.

● Passion.

● Long term planning!

● The idea will expend.

Start small/focus.

● Should feel like a

mission to the

moon.

● It’s easier to start a

hard startup than an

easy one.

Looks like a good idea

Looks like a bad idea

Stratup

Idea● You wish to gain a monopoly.

● Focus on a niche market.

● Analyze the market growth rate.

● Tell EVERYONE - Gain a lot of feedback.

What Do you need?

1. Idea → Product

2. Team → Execution

3. Money

Build a great product

“Your time should be spent on building the product and talking to customers. 50/50 is a good start.”

Product

Better to build something that a few users LOVE than something that a lot of users

like.

Product - Signals

word of mouthNeeds to pay for

growth

Great (Simple) Products WIN

Product● Get users manually.

● Listen to outside

users.

● Build an engine: users -> feedback ->

product improvement

What Do you need?

1. Idea → Product

2. Team → Execution

3. Money

Team

Find a co-founder you know really well

Team - How?● Resourceful

● Determination

● Hire only when you desperate

Questions to ask yourself● Are they Smart?

● Do they get things done?

● Do you wish to spend a

lot of time around them?

Questions to ask yourself

● Communication skills

● Determined

● You would feel

comfortable reporting to

them

Hire

Hire True experts (especially at the start)

Hire due to

urgent need

Team - How?

Employees

should feel

valued

Team - How?● 1:1 meetings

● Expectations / Goals

● Weekly company meeting

● Fire fast

A great team builds a great

company

What Do you need?

1. Idea → Product

2. Team → Execution

3. Money

Execution

Everything will follow the founder - Do it yourself!

Execution - How?

Put an effort and be productive

CEO

● Vision -> Company executing

● Raise -> Keep the money

● Hire -> Sell + Manage

● Sale -> Evangelize

Execution● What to do?

● Get it done!

● Focus - Focus - Focus

● What are the 2-3 things you should do each

day/week/month?

Get Things Done

Say No

(often)

Set big

goals

Talk &

Listen

Execution

You need growth and momentum

● Get new things. Fast.● “Move fast and break things” ● Be obsessed with quality● Measure what moves the needle

Execution

Do everything you

can (and more)Don’t give up

Keep momentum● Shipping new version

every day/week

● New features

● Listen to your users

○ Actions

○ Metrics

Growth & Momentum

Thank you!Ido Green @greenidoido-green.appspot.com

Resource● Booting

○ How to start?

○ How to build an amazing product?

● Money

○ how to raise money?

○ Valuation vs terms

● Monetization

○ App monetization course

○ Monetization questions