Selling on Etsy Part 3 of 5

Selling on EtsyA look at the prospect of creating a business storefront on the Etsy marketplace.

Table of Contents

Section Title PageWhat is Etsy? 3Selling on Etsy 10Shopping on Etsy 19Etsy Storefront 23Selling Costs & Fees 35Etsy SEO 39

The Steps 45Some SEO Tips 59

Tips for Earning Income 63Etsy Resources 76Alternatives to Etsy 84Apps for Etsy 91Works Cited 106

Etsy SEO A look at the contributing factors to SEO on Etsy and some tips on how to increase your Etsy search rank.

Image Source: Google Images

Etsy SEO- It’s a Process

SEO is generating new, high-quality leads to the Etsy shop

View Etsy as a database- A program based on data

Data is taken form shop listings

“Garbage in, Garbage out”

The results are only as good as the data that goes in


Etsy sellers are constantly tweaking, so page ranks tend to fluctuate

Don’t tweak pages each day- Keep pages reasonably static

If an item sells out, try and reuse the same page when it is back in stock



is King Create unique, but strong product headlines

and titles

If products are similar to each other, write a unique title for each product

Be specific, thoughtful, and use relevant keywords while writing searchable product descriptions

Search engines use unique content to match up a page to a search query

Use standard terms and fill out the About page

Think like consumers to get ideas on what to write


Linking Linking is a simplistic way to increase SEO

ranking

There is no rule on how many links are ideal as each link has a different value

Business owners with blogs should be careful yet ready to promote their Etsy shops

Try and contact websites that are inviting guest posts or that require content

Search engines identify dodgy links so don’t try to buy links or use spam techniques



Get Social Social media platforms are a great way to

promote products

When social platforms are joined, it enables search engines to know more about the brand and its products

Joining social platforms also provides the business with unmatched visibility

There is a higher probability of customers reaching the Etsy shop and making a purchase

People may also link to your shop from your social promotion


The Steps

Some helpful steps to improving your Etsy SEO and sales

Compiled by Author from Source: annaleacrowe.com

Etsy SEO- How to Improve you SEO

Step 1: Keywords and Tag Words

Research Keywords and Tag words

Use Google Adwords for insight and to find related search words and termsThe Etsy Search bar is also useful to research what terms buyers are searching with

Step 2: The Etsy Shop

Etsy Sections Bonus Keyword Locations

Shop Title & Shop

Announcement


Step 3: Etsy ListingListing titles are what search engines read when scanning

listingsThe title can be repeated

five times with each listing photo

The first three words are

crucial

Step 4: Social Media

Don’t just rely on the Etsy

shop to drive sales

It’s important to find where

your community engages to

drive inbound links

Pinterest has the tendency to have the

biggest ROI for Etsy shops



Step 5: Blogging

Use blogs as a resource for people you’re targeting

for sales

Try featuring other sellers as well• Linking to other bloggers or

sellers adds authority to your Etsy store

Step 6: Online Presence

Engage in influencer

marketing or guest

blogging to drive traffic to the shop

Try also listing

products on other

marketplaces



Step 7: Graduate from Etsy

Create an e-commerce online shop when ready to grow beyond EtsyShops can be hosted on e-commerce domains or they can be connected to a hosting platform


Some SEO Tips

Additional tips for increase sales on Etsy

Etsy SEO: Tips

Mix specific terms with general ones intelligently while writing descriptions

Makes sure to repeat only the most important words from your title

Try to be more creative by using more phrases than a single word

Etsy SEO: Tips

Use the same phrasing in the Shop Title, listing titles, the first part of the item description, and in the tags

The Shop Announcement is the description that shows up in Google searches

After items are listed, modify titles and tags when items aren’t being found in searches

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

Works Cited

Crowne, Anna. "SEO for Etsy: an SEO guide for Etsy sellers." HELLO ANNA BRANDING, 20 Feb. 2016, annaleacrowe.com/seo/seo-for-etsy/. Accessed 21 Sept. 2016.

Danielle. "ETSY RELEVANCY: WHAT IS IT AND WHY DOES GETTING FOUND IN ETSY SEARCH MATTER?" The Merriweather Council Blog, 27 Jan. 2016, www.merriweathercouncilblog.com/2016/01/what-is-etsy-relevancy-and-why-does-getting-found-in-etsy-search-matter/. Accessed 21 Sept. 2016.

Heaton, Erin. "14 Tips from my first year selling on Etsy." Lansdowne Life, Lansdowne Life, 11 Aug. 2014, www.lansdownelife.com/2014/08/14-tips-first-year-selling-etsy.html. Accessed 21 Sept. 2016.

Jacobsen, Tara L. "ULTIMATE ETSY SEO GUIDE." MARKETING ARTFULLY, TARA L. JACOBSEN, PA., marketingartfully.com/2015/09/16/seo-for-etsy-sellers-ultimate-etsy-seo-guide/. Accessed 21 Sept. 2016.

RICKERBY, ANDRE. "4 Ways to Improve Your SEO and Increase Your Traffic." Etsy, 28 May 2013, www.etsy.com/seller-handbook/article/4-ways-to-improve-your-seo-and-increase/22819094473.

---. "4 Ways to Improve Your SEO and Increase Your Traffic." Etsy, Etsy, Inc., 28 May 2013, www.etsy.com/seller-handbook/article/4-ways-to-improve-your-seo-and-increase/22819094473. Accessed 21 Sept. 2016.

Vats, Shashvat. "The Ultimate Etsy SEO Guide." MySocialPig Blog, MySocialPig, 2 Aug. 2016, mysocialpig.com/blog/ultimate-etsy-seo-guide/. Accessed 21 Sept. 2016.

Small Business & Entrepreneurship

Selling on Etsy Part 3 of 5