Week #1: Introduction to Etsy and Setting up Shop

Selling Your Creations on Etsy

NameWhat do you want to sell?Have you ever used Etsy before? Is there anything specific that you want to

learn?

Introductions

Week #1: Setting up your Etsy ShopWeek #2: Listing ItemsWeek #3: Promoting your Shop

Work as we go or watch and work laterAsk questions! Homework

Website: http://www.weebly.com/weebly/main.php

Class Format

What can you sell on Etsy? Handmade Crafts/artSuppliesVintage Items

See Do’s and Do Not’s of Etsy

Overview of Etsy

Global marketplace – 15M buyersReach new customersPromotional ToolsSeller Communities, Forums, and Teams$ in your PocketNo Membership FeesLow Selling FeesExpress CreativityShare the Story of your CraftOutlet for your Creative Passion

Why should you sell on Etsy?

Etsy CostsListing fee ($0.20 for 4 months or until item sells)Etsy comission of 3.5% of transaction total

Paypal Fees$0.30 initial fee2.9% of transaction fee$ is typically available right after the sale

Direct Checkout Fees$0.25 initial fee3% of transaction fee$ held until item is shipped or 3 days after sale,

whichever is later

What does it cost to sell on Etsy?

Product ideaEmail address and password for Etsy accountPaypal account (optional)

What do I need to get started?

Etsy.com -> sell -> registerConfirmation emailChoosing a shop name

Keywords based on your productsFun and personal

Edit your profileProfile PictureLocationPersonal Profile

Setting up Shop

Sell yourself as an artistConvey enthusiasmBuild confidence and trustShort paragraphsAny other Etsy shops

Setting up Shop: Your Profile

Short biographyHow longHow you developed your skillsInspirationWhat do you like about making…

Interesting pointsHistorical aspects of products Interesting materialsWhere has work been featured

Custom orders

Setting up Shop: Your Profile

Announce SalesProduct LaunchesTurn Around Time

Setting up Shop: Shop Announcements

Include something about international customs:“All international orders require customs forms

and these will be filled out truthfully. Any duty imposed by the country of destination is out of our control and the responsibility of the buyer.”

Setting up Shop: Your Policies

Relevant to your ShopItems you CreatedSimpleUnclutteredShop Name and Phrase to Describe

Options:Create your own banner with Photoshop, Pixlr,

etc. Hire a graphic designer to create a personalized

bannerPurchase a premade banner on Etsy

Setting up Shop: Your Banner

Set-up Your Account on Etsy.com.Set-up Your Paypal Account. See here for

detailed instructions on how to do this.Remember your log-in information for both of

these sites! You will need it for the rest of this class.

Come up with a Shop Name for your Etsy shop.

Work on your personal profile for your Etsy shop. 

Fill in your policy sections.Play with making a banner for your shop.

Before Next Week

A finished product ready to listA digital camera (if you have one available)Your log-in information for your Etsy and

Paypal accountsFlash Drive

Bring Next Week

December 15th at St. Charles Community College

Handmade Marketplace Craft Show

Poverty Barn and Friends

See You Next Week!