PRODUCT DESIGN

#3 ACCELERATION PROGRAM

HELLO, MY NAME IS

RUI BARROCA

ClientsList of clients I worked with

WHAT IS PRODUCT DESIGN?

Product Design is the process of creating a new product to be sold by a business to its customers.

A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.

‘‘’’

Product Design is the process of creating a new product to be sold by a business to its customers.

A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.

‘‘’’

LIFE’s TOO SHORT TO BUILD PRODUCTS NO ONE WANTS.

GET TO KNOW YOUR USERS

? ??

YOU ARE NOT YOUR USER

YOU ARE ONE TYPE OF USER

FROM IDEA TO PRODUCT

PRODUCT DESIGN

PRODUCT DESIGN

ASSESSING THE PROBLEM

PRODUCT DESIGN

RESEARCH

ASSESSING THE PROBLEM

PRODUCT DESIGN

RESEARCH

BRAINSTORM IDEAS

ASSESSING THE PROBLEM

PRODUCT DESIGN

RESEARCH

BRAINSTORM IDEAS

ASSESSING THE PROBLEM

PROTOTYPES

PRODUCT DESIGN

RESEARCH

BRAINSTORM IDEAS

ASSESSING THE PROBLEM

PROTOTYPES

TESTING

RESEARCH

BRAINSTORM IDEAS

ASSESSING THE PROBLEM

PROTOTYPES

TESTING

VALIDATE

PRODUCT DESIGN

THE DESIGN SPRINTGoogle Ventures Design Team

5 DAYprocess for answering critical business questions through design, prototyping, and testing ideas with customers.

MONDAY: UNPACKOn the first day of the sprint, your team will “unpack” everything they know. Expertise and knowledge on most teams is asymmetrical: Sales knows things engineering doesn’t, customer support knows things design doesn’t, and so on.

TUESDAY: SKETCHDuring Sketch day, your team will work individually to draw detailed solutions on paper. As you sketch, everyone works separately to ensure maximum detail and depth with minimum groupthink.

WEDNESDAY: DECIDENow you’ll have over a dozen solutions to choose from. That’s great, but it’s also a problem, because you can’t prototype and test a dozen solutions. You’ll have to narrow down and make tough decisions.

THURSDAY: PROTOTYPEYou’ll spend Thursday in the flow, being ridiculously productive, building an entire realistic-looking prototype in just eight hours.

FRIDAY: TESTOn Friday, you’ll show your prototype to real customers in 1-on-1 interviews. By the end of the day, your ideas have all been exposed to oxygen — some will be smash hits, while others will meet an early end.

TOOLS & TIPS

PEN & PAPERPost it notes and Moleskin are your best friends

WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo

USER TESTINGInVison, Marvel etc…..

Stop CodingTest first

TIP 01

The Lean Startup by Eric Ries

TIP 02

BUILD • MEASURE • LEARN

ITERATE, ITERATE, ITERATEWe live in dynamic times

TIP 03

Release early, Release oftenUpdate cycles, fresh product

TIP 04

VISIBILTY = DISCOVERSocial Media, Angel List, Product Hunt, StartUp List

TIP 05

FOCUS FOCUS FOCUSIgnore the noise, believe in yourself

TIP 06

One more thing…

It's all about people

https://soundcloud.com/podcast-capituloPodCast

THANK YOUFOR MORE ABOUT ME VISIT MY LINKEDIN PROFILE OR @RBARROCA