Product Buy Cycle (Sales Funnel)

Product Buy CycleMd. EkramDigital Marketing SpecialistChairman, CIVINTECHAdmin, Genesisblogs

why many sales people fail?They focus too much ontheirproduct.

- Why their product is better,why its better looking, why its less expensive, why their prospects should buy it.Product, product, product.When same product are available at market, then it will dont make more sell.

Then what is difference from others. Answer: You

selling a product or selling yourselfSelling yourself more than your product is an important thing to do during the length of any client relationship. Sell yourself first, your company second, and your products third

5 Big mistakes made in product marketing1) Too much product marketing2) Not selling the benefit , only selling the product (featured)3) Not knowing how to leverage and the measure of impact of social media4) Not fully understand the sales buy cycle5) Not continually Testing and refining your message.

Buy Cycle Sales Funnel

Main 3 Stages of sales funelStage 1: Lead GenerationIs your content and/or website easy to find via online media?Are you regularly engaging with your audience through all of your social media channels?Are you creating content thataddresses your buyers needs?

Main 3 Stages of sales funnelStage 2: Lead Nurturing

Are you running active lead nurturing programs to helpmove your buyers through the sales funnel?Are you nurturing leads who arent ready to buy with relevant content over time, to help your company stay top of mind?Do you make your relationship with your lead as a salesman or as a guardian by your content?

Main 3 Stages of sales funelStage 3: Customer Acquisition and Expansion

Are you actively cultivating relationships with your existing customer base, and not just with potential buyers?Are yourunning upsell campaignsto encourage your current customers to try different products or services that you offer?Do you make pressurized to your potential customers for buy your product?

6 tips to sell 1. Make educated about product2. Behave like adviser not like salesman3. know your product4.be an expert in your industry5. sell solution not product6. Follow-up!

Best resource for marketing

Factors that tells facebook which post to show in newsfeed

Increase EDGE RankCreate engaging contentUse call to actionPost links, photos, video frequentlyPost consistently at strategic timesKISS: Keep it short & simpleBe visualBe relevant (post what is expected from you)Understand your fans and audienceAvoid attracting with low affinity

Which post gets most engagement?Images: Infographics, Memes,

cartoon, behind the scenesVideosPollsQuotes and TipsInformative NotesInterview of influencersAsk a quation / quizFree resources linkBlog series, story telling seriesPhoto CaptionFill in the blank

Which post gets most engagement?Short post (KISS)How tos, Tutorial, TipsList type post (12ways to..)Cheat sheets, Checklists and to-doReviewsEvergreen contentNostalgiaHoliday wishesSurvey/ Research Influencing fan engagedTrendy Humor

Which KPIs mean most for SMMNumber of own and competitors followers and followers growth rate (per day, week, month, year)Audience Demographics and locationActive and engaging followersTraffic DataPublic SentimentMentions or TagsEngagement (Like, comments & Shares)Engagement rate ( engagement per post/ total audience)Return of investment (ROI)Return of engagement (ROE)Customers awareness

KPIs Measurement Facebook InsightsTwitter analyticsHootsuite analyticsGoogle analyticsKlipfolioViral HeatZuumsocialQuintlyMeltwaterCyfeSocialbakers

Analyze and research on existing audience

What to listen to in FacebookSocial CRM conversationSocial media analytic dataLeads and potential customer dataCompetitors page conversationIndustry related global trending topics and newsBrand reputation and public sentimentIdentify customer problems and solve itIndustry influencer and their conversation

Reputation ManagementListening to your brand keywords1-t0-1 facebook conversation and building reputationPublic relation or 1 to many for building reputationPositive, negative, neutral public sentiment analyseMeasuring your influence and social media power

Measuring social authority(Find Influencers)https://klout.com/http://kred.ly/https://piq.peerindex.com/http://twittercounter.com/https://followerwonk.comhttp://wefollow.com/

Be Influencer Post at social mediaPost reply at social mediaMake suggest at social mediaBe active at online mediaBloggingMake slideMake video

Case Study:1

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Case Study:11 (wrong marketing)

Case Study: Product Branding1) ? http://goo.gl/H9eMqs2) http://goo.gl/hgcrxo3)

http://goo.gl/Xu7pn44) http://goo.gl/Vq4plq5)

http://goo.gl/AS5m5Z

Case Study: Product Branding6) http://goo.gl/4VWqzF7) : http://goo.gl/cTaVaB

Thanks

Small Business & Entrepreneurship

Product Buy Cycle (Sales Funnel)