1© 2019 COMMUNICA INC.

INBOUND MARKETING is the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into prospect engagement and brand preference, which ultimately creates leads and revenue.

OUTBOUND MARKETING describes the use of emails, mailings, and other methods to reach out to targeted potential buyers already known to you so that your can close new business with them and grow your share-of-wallet.

Your sales people are an expensive way to acquire and nurture the leads that you hope to someday turn into customers. And they don’t scale.

RAMP is about introducing profitable lead generation programs into your business that decrease COGA and increase LTVC.

We do this by implementing and running best-practices marketing campaigns using the most effective tools and channels available to increase the number of qualified leads in your sales funnel, while simultaneously decreasing the average cost to both acquire and turn them into long-term revenue.

R A M P F U N N E L M A N A G E M E N T :A L I G N I N G R E V E N U E G R O W T H T O T H E W A Y B U Y E R S B U Y

• Today’s Vistage company must adapt to a marketing andsales landscape that has changed

• Buyers allocate more and more of their research and decision-making activities online

• This evolution has led to new ways to build awareness,generate demand, and nurture interest

• As a seller, you must carefully wire your revenue growthstrategies to match this new way of doing business

• We call this wiring process RAMP

WHY RAMP?

2© 2019 COMMUNICA INC.

AWARENESS COMPREHENSION

PRODUCT FIT

IMPORTANCETO PROSPECT

COST

RISK

RELATIONSHIP

CONSIDERATION PREFERENCE LOYALTY

HOW IT WORKS - FUNNEL MANAGEMENT

800.800.7890 www.communica.world

CHARLOTTE 7716 Wallace Lane Denver, NC 28037

COLUMBUS 16 West Orchard Lane Columbus, OH 43214

DETROIT 888 West Big Beaver Road Suite 777 Troy, MI 48084

SHANGHAI 2025 Zhong Shan West Road Shanghai, China 200235

TOLEDO (HQ) 31 North Erie Street Toledo, OH 43604

Funnel Stages:

TOFU = Top of Funnel

MOFU = Middle of Funnel

BOFU = Bottom of Funnel

COFU = Customer Funnel

WHY IT WORKS - RIGHT MESSAGE, RIGHT TIME

Ready to learn more? Simply click here and select Funnel Management . In the message section, mention RAMP Vistage and a specialist will be in touch with you.