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Panel discussion:Alison Ball, Michael Austin, Aynsley Damery, Peter Disney, Trent McLaren
Social media is social business: Taking the right approach for your firm
WiFi: QBConnect No password required#QBConnect
Take a few moments to Connect with your neighbour
3
Alison BallGlobal Influencer Strategy, Intuit
Today’s moderator
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Today’s panelists
Michael AustinFounder & MD,Blue Dot Consulting
Aynsley DameryCEO, Tayabali Tomlin
Peter DisneyManaging Director,Wood & Disney Ltd
Trent McLarenBusiness Development MgrIntuit Australia
Introductions
Group Selfie
Interesting Stats
Panel discussion
Open Q&A
Agenda
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It’s table stakes really:• Social channels are thriving
• Clients see you on social before they consider you seriously
• Part of your marketing mix
• Easy to differentiate yourself
• Fun!
Why social?
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1.65 Billionactive mobile social accounts globally with1 million new active mobile social users added every day.
Source: We Are Social
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Source: Ambassador
95%of online adults aged 18-34 are most to likely follow a brand via social networking.
Source: MarketingSherpa
Small businesses worldwide
78% of people who complain to a brand via Twitter expect a response within an hour.
Source: Lithium
Top brands on Instagram are seeing a per-follower engagement rate of 4.21%
which is 58 times higher than on Facebook and 120 times higher than on Twitter
Source: Hootsuite
Panel discussion
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Today’s panelists
Michael AustinFounder & MD,Blue Dot Consulting@diaryofanomb
Aynsley DameryCEO, Tayabali Tomlin@aynsleydamery
Peter DisneyManaging Director,Wood & Disney Ltd@woodanddisney
Trent McLarenBusiness Development MgrIntuit Australia@trent_mclaren
Questions?
Access the presentation materials via: The QuickBooks Connect 2017 Conference App
orSlideshare at: http://www.slideshare.com/tag/QBCUK17