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While e-commerce is at an all-time high, it’s amazing how often retailers don’t abide by e-tail best practices. Here, we share 5 tips that you can use to give your landing page the best chance for your visitors to purchase.
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it’s amazing how often retailers don’t abide by e-tail best practices.
While e-commerce is at an all-time high,
retailers presume that e-commerce is a simple— set it and forget it — process, but similar tohow the visual layout of a brick and mortar storemust be maintained, an e-commerce landingpage must be well-designed in order tomaximize sales.
Far too often
The overallthrust mustbe to makethings
as easy as possible for your customers.
Tip No.
1Stay Visual.Your product images should be large and centrally placed. Bigimages and bold visuals make products easy to find and easy toclick through.
Example shown: apple.com
Tip No.
2Stay Focused...Make sure that your headline matches whatever ad copy you may beusing in Google AdWords – this also helps with search engineoptimization and where you appear on the results page.
Example shown: orbitz.com
Tip No.
2and Be Social.Also, this helps with social media support, since anything under 140characters is tweetable and can be made easily into hashtags.Finally, no one wants to look at a wall of boring text. Keep it simpleand to the point! Good copy online is good copy anywhere.
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Tip No.
3Elegant.Keep the page well designed. The eye should be drawn easilytowards the right areas for purchase and conversion. Studies showthat customers who find what they are looking for, purchase, whilevisitors who get lost leave a website. Navigation should be easy andsimple. You should also make sure that all of your buttons and dropdowns work. Quality assurance is vital, and your page’s functionsshould be thoroughly tested.
Example shown: squareup.com
Tip No.
4Honest.Gimmicky sales language will make buyers close the page. Keepcopy simple — and plainly express the value of the product; let itspeak for itself. This ties into elegant design and smart copy.
Example shown: manpacks.com
Tip No.
5Test...Testing is arguably the most vital aspect of landing page design, yetone that’s most overlooked. You’ll need to devise simple A/B testingcriteria for your copy, your actual site code, and your layout.
Example shown: airbnb.com
Tip No.
5And test again.As traffic comes in, don’t hesitate to use Google analytics to see if yourtest landing pages perform better. Testing is not something you do onceor at the end of the process, but something that’s continuous forwebsites.
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Example shown: airbnb.com (recent re-design)
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