Advanced Landing Pages

“ringtones”

“cheap flights to SFO”

“auto insurance”

“NYC restaurants”

“custom t-shirts” “mortgage rates ” “ipod” “movies”

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Marketingʼs Top Dog… “Nipper”


Advanced Landing Page Optimization

Todayʼs top Marketing dogs eat

• NYC & SF RAMP creates SOA (service oriented architecture) for event driven display ads & landing pages. We live at the epicenter of unprecedented relevance, functionality and performance. We love APIs, semantic technology, targeting, user control, analytics, optimization & great design.


RAMP Press & Speaking


My Blog – About to turn 3 Now read in over 30 countries!

Published Case Studies (partial list)

• Testing Methodology • Landing Page Simplicity • Query Reinforcement • Keyword Match Type • Social Media Optimization • Branded Keywords • Targeted Content • Trust & Security Icons


@jonathanmendez


There is a sea change…


Akamai Realtime Data 02/05/09 16:32EST

From a web of links…


to a web of correlations

json rdf

sparql xmpp php

http

html

href


“The benefit of the Web is proportional to the number of connections -- to related information.”

-Tim Berners Lee

This is about MUCH MORE than landing pages


This is the real time web


REAL TIME WEB TECH IS EXPLODING AROUND US


but still begins and ends with people


What they tell us explicitly

& Implicitly


http://www.google.com/search?hl=en&safe=off&client=safari&rls=en&q=implicit

+data&btnG=Search

Implicit Data - Now with over 40 URL parameters!


IF-THEN

To create rules…


Could you deliver more relevance if your database was the web itself?

REST API

JavaScript

JSON XML

XMPP

AJAX

RDF OWL SPARQL

PHP

You could build a store from APIs for Products, Shipping, Payment…


www.programmableweb.com


Semantic Mashup Landing Page Example


Rule 1 Rule 2


Rule 1 Rule 2

Rule 3-100+

Rule 100+- 1000+


Rule 1 Rule 2

Rule 3-100+

Rule 100+- 1000+

Relevant!

Helpful!

Useful!


Rule 1 Rule 2

Rule 3-100+

Rule 100+- 1000+

Relevant!

Helpful!

Useful!

Persuasive!

Landing Pages as Social Media Amplifiers


 FB Connect, Open Social APIs have enabled new types of landing pages  They leverage Social Networks, without re-creating them  They use social graphs to create a "Social Marketing Amplifier"


Additional Benefits: + 17,700 "Fans"

+ 5,000 Comments + 1,100 Conversions

+ 53% more impressions for�

the same budget

$50K in Ad Buy @ $2.50 CPM w/ Social Amp Landing Page

Impressions

$75K in Online Ads (@ $2.50 CPM)�

Social Media Advertising Success through the Backdoor


The Landing Page Becomes the Ad


For Dockers CPC on the “Landing Page Ad” was 1/5 the CPC of

“brand” keywords

…and had unlimited inventory !!!


“The Internet is based on a layered, end-to-end model that allows people at each level of the

network to innovate free of any central control. By placing intelligence at the edges rather than

control in the middle of the network, the Internet has created a platform for innovation.”

-Vinton Cerf

Wisdom from our keynote presenter this morning…


Thanks!!Site: rampdigital.com

Blog: optimizeandprophesize.com

Twitter: @jonathanmendez

Technology

Advanced Landing Pages