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Hello!
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Fiamma Degl’Innocenti25/10/2017
Who am I?
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In the past...
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Yunus Center - Dhaka
Make a Cube - Milan
In Berlin...
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HPI School of Design Thinking
Coaching students and entrepreneurs
Make Sense
But let’s talk about Social Business
Definition
“ A social business is a non-loss, non-dividend company designed to address a social problem.
The profits are used to expand the company’s reach and improve the products and/or
services. “
Muhammad Yunus
1983: Founder of Grameen Bank, the world’s first bank of poor people - fueled by the belief that access to credit is a human right
2006: Nobel Peace Laureate for pioneering the concept of microfinance
Fortune Magazine named one of 12 greatest entrepreneurs of all times
7 Principles of Social Business
How does Social Business work?
Muhammad Yunus
The need for a different paradigm
PROFITCurrent economic theory only postulates a single
dimensional human being – The profit maximizer
NON PROFITSocially-driven initiatives
highly dependent on fundraising efforts
SOCIAL BUSINESS
I Type
A business that focuses on providing a product and/or service to tackle a specific social, ethical, and/or environmental objective.
Grameen Danone
II Type
A business that is owned by disadvantaged people, who are empowered by receiving direct dividends or by some indirect benefits.
Grameen Bank
Make Sense
A few examples
Grameen Veolia - France/Bangladesh
School Raising - Germany/Italy
Kiron - Germany
The recipe
Social mission
+Business Model
Make Sense
Let’s have a look into it
Social Business Model Canvas
Case study: KIVA
Case study: KIVA
Make Sense
Shall we try together?
Social Business Model Canvas
Social Business Model Canvas
Social BusinessEcosystems and Communities
Impact Hub Network
A global network of collaborators focused on making a positive impact in our world.
An innovation lab. A business Incubator. A social enterprise community center. Impact Hub offers you a unique ecosystem of resources, inspiration, and collaboration opportunities to grow the positive impact of your work. Joining our diverse community of members and collaborators will inspire, connect, and enable you to develop your best work every step of the way.
Make Sense
MakeSense is an international community that rallies SenseMakers and Gangsters in 128 cities across the world to help social entrepreneurs to solve their challenges.
By putting together skills and ideas we can help social entrepreneurs create and develop their businesses and solve the most pressing issues faced by society in such arenas as: education, health, environment, food, etc.
Ashoka
A global organization that identifies and invests in leading social entrepreneurs -- individuals with innovative and practical ideas for solving social problems.
Incubation programs
Social Business Model Canvas
And how about funding?
You could try the traditional way...
Bootstrapping Asking your bank for a loan Microcredit
... or other options
Incubation prizes (grants/in kind)
... or even other options
Open Innovation (equity)
Eventually, you could crowdfund
Social Business Model Canvas
About Crowdfunding
Crowdfunding is not only this
Different types
Donation (Reward-based)
Lending
When should you crowdfund
When you have a product or a service you want to validate
When you need an investment to create/build/implement something that you can explain
When you want to increase your visibility
When should you NOT crowdfund
When you don’t have time to do it properly
When your project needs money for a million different purposes
When you want to increase your visibility ONLY
The recipe
Project Platform People
Social Business Model Canvas
Tips and tricks
Share
“Today a student has called Carmelo, it was wonderful ...
emotional and grateful!!!!!
Our children would like to speak with all the world and say
thanks!!!
”Emotion
Results Governance
Assets
Be creative and inspire
You’re not asking for money, you’re sharing your story with people who love what you do
Be transparent and credible
Plan every step
...from community engagement
Plan every step
...to perks delivery
Remember
A matter of trust and reputation
Perks hide costs
Crowdfunding is a time consuming project
Social Business Model Canvas
Thank you!
Fiamma Degl’Innocenti25/10/2017
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