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DFH November 2013
JUHLi SELBy
www.JUHLiSELBy.com
/JUHLiSELBySocialMedia
@JUHLiSELBy
• How social media has changed the way we
communicate
• Big picture of successful online marketing
• Overview of popular channels
• Best practices & mistakes to avoid
Social Networks:
•Facebook 1 billion+
•YouTube 1 billion+
•Google+ 318 million
•Twitter 215 million
•LinkedIn 259 million
•Tumblr 216 million
•Instagram 150 million
•Pinterest 70 million
•SlideShare 50 million
•Fourquare 40 million
• Stay in touch with friends & family
• Reconnect with old friends
• Connect around a shared hobby/interest
• Make new friends
• Get news
• Networking
• Interact with brands we like
• Get customer service
→57% of a typical purchase decision is made (online) before a customer even talks to a supplier
→ www.mention.net
→ www.google.com/alerts
→ www.tweepbeep.com
→ www.socialmention.com
→ www.topsy.com
→ www.addictomatic.com
→ Your personality
→ Your strengths
→ Your values
→ Your story
→ Your reputation
Engage with your audience!
→ Be helpful → Answer questions
→ Connect people
→ Build community
Create content to:
→ Help people solve their problems (FAQs)
→ Educate to move along sales funnel
→ Build trust
→ Articles (blogs)
→ Videos
→ Audio/Podcasts
→ White papers/case studies
→ Visuals – photos
& infographics
→ e-Newsletters
[Social Media Media Marketing Industry Report – Social Media Examiner – May 2013]
[Social Media Media Marketing Industry Report – Social Media Examiner – May 2013]
It’s a great platform for :
– Connecting with friends/consumers who already
know you/your business
– Staying top of mind
– Tapping into their network of friends to increase
awareness & referrals
– Doing highly targeted
advertising to consumers
It’s a great platform for :
– Sharing info
– Getting real-time news
– Meeting new people
– Staying in touch with people you know
– Customer service
It’s a great platform for :
– Connecting with professionals who already know
you/your business
– Establishing credibility
– Staying top of mind
– Tapping into their network of connections to
increase awareness & referrals
– Doing highly targeted
advertising to professionals
● Answer FAQs
● Establish leadership/expertise
● Increase quality traffic
● Build an audience
● Good reason to stay in touch via email
● Build relationship w/audience
● Increase backlinks
#1 – LISTEN & Research
#2 – Build relationships, don’t just push your message
#3 – Add value
& give credit
#4 – Be positive
#5 – Don’t spam your friends:
→Private vs. public messages and
→Tagging ettiquette
#6 – Modify your message for different channels
#7 – Say sorry when you need to
#1 - Not defining goals
Solution:
→ Pick your Top 3 Goals & make a plan ←
#2 - Not defining audience
Solution:
→ Get clear on who you want to attract & serve ←
#3 - Using social media
like traditional media
Solution:
→ Use it to build relationships, NOT just to push out your message ←
#4 - Too self-promotional
Solution:
→ Use the 80/20 Rule ←
#5 - Sharing “faux pas” – Too often (or not enough)
– Too much automation
Solution:
→ Post regularly & use automation in moderation ←
#6 - Not responding to
audience comments
Solution:
→ Monitor your channels & respond ←
#7 - No links to social
media channels
on website or
elsewhere
Solution:
→ Add links to your site & “cross pollinate” ←
#8 - No way to track
progress
Solution:
→ Use free tools to track (i.e. Google Analytics) ←
• Social media is just one piece of the online
marketing puzzle
• Buying has changed – what information can you
offer online to help potential clients make a
decision?
• Assess your current online presence
& resources
• Do what you can with the resources
you have
Questions?
JUHLi SELBy
250-686-7988
www.JUHLiSELBy.com
www.facebook.com/JUHLiSELBySocialMedia
