Globally 35 cr. pairs of sports shoes are discarded each year

While, ever day worldwide 120 cr. people* wake up without having any kind of footwear whatsoever

Did you know?

*UNICEF/WHO Joint Report: “Prevention and Control of Schistosomiasis and Soil-Transmitted Helminthiasis.” 2010

What we do?

Recycle non-biodegradable torn sports shoes into comfortable footwear!

Problem

Globally 150 crore sports shoes are manufactured. • 35 crore pairs of these sports shoes are discarded each year• 0.5% (75 lacs) are rejected as part of the manufacturing process

Sports shoes have a shelf life• They are not easy to repair • Athletes discard 4 pairs of sport shoes in a year

Discarded sports shoes are non-biodegradable and upon incineration generate 30lbs of emissions/pair, equivalent to leaving a 100-watt bulb burning for a week

Non biodegradable materials used: PET, EVA, PU foam, nylon and rubber

Making sports shoes is a complex and intensive process involving assembling up to 65 parts in 360 steps

Life Cycle Assessment

Vision To provide footwear to protect millions of people who are

dying each year due to diseases caused by unprotected feet

To give livelihood to the underprivileged sections of society

To make footwear with an absolutely minimal carbon footprint

To promote the culture of recycling

towards a sustainable tomorrow

How it Started.. Being athletes we are forced to discard 3-4 pairs of sports shoes

each year due to excessive usage

Idea developed while experimenting on our discarded sports shoes where we sought to utilize them in a productive manner

Earlier utilized for personal use but have now made this into a social venture

Milestones

December 2013, we developed this idea by experimenting on our own discarded sports shoes

April 2014, selected among top 30 innovators of the country by EDII, Ahmadabad in their “launchpad” challenge

August 2014, won ESENSEX business plan competition held by NEN at Jai Hind College

February 2015, won Technology and Sustainable Development Award at Eureka 2015, Asia’s largest B-plan competition, were among top 25 start-ups of India by Tata First Dot 2015, developed product, got patents, have partnerships, have started providing footwear to the needy and also selling.

Current Status

Already in the market; refurbishing started at our facility

Industrial Design Patents: D262161 & D262162

Partnerships

Our first customers at Entrepreneurship Development Institute of India (EDII), Ahmedabad

Versions of the Product

Rs. 149, for corporates/NGOs/sports organizations, ideal for fulfilling Corporate Social Responsibility

Rs. 249, general, sold in traditional retail and online stores

Rs. 299, customized, people giving their shoes get slippers of that very shoe but at a higher cost (to be launched in May, 2016)

Rs. 749, high end recycled slippers to be housed at ethnic stores (to be launched in Jan, 2016)

Profits from sales would be ploughed back into various related CSR initiatives

Business Model

Rs. 149/-

Rs. 149/-

Rs. 149/-Rs. 149/-

• Rs. 149, for corporates/NGOs/sports organizers, ideal for doing CSR/charity

• The Cause:People are dying bare feet an epidemic we can eliminate

Ever day worldwide 120 crore people* wake up without having any kind of footwear whatsoever A lack of adequate footwear is more than a simple inconvenience or lack of comfort

* UNICEF/WHO Joint Report: “Prevention and Control of Schistosomiasis and Soil-Transmitted Helminthiasis.” 2010

Millions of people are infected by Hookworm, Elephantiasis and Tungiasis and dying each year due to diseases contracted through unprotected feet

In villages people do not wear shoes, so we have developed a sturdy recycled footwear which they can wear even while going to the fields for farming

Identified areas where people require footwear and at a later stage we will be setting up recycling facilities in the villages itself

Restoring Dignity

Rs. 249-299/-

Demand• Corporates/NGOs/schools pay us to donate footwear to the

needy

• Companies want to buy recycled footwear for their workers

• Recycled footwear are sold to public and revenues are ploughed back into the venture

• Sell carbon credits, auction sports shoes refurbished to footwear of famous personalities & also plan to have duel purpose collection centers

Auctioning Sports Shoes of Famous Personalities

Competitors• There are no direct competitors as ours is a novel idea

1.) For corporate

Corporates can choose to invest in other causes like giving food to the needy etc but ours’ being an innovative thought, is getting great traction!

2.) General category: for public

Competes with footwear which is not recycled but available in the same price range

3.) Customized footwear out of one’s own shoes

No company is providing this service and as per our market survey it has got great traction

4.) High-end recycled footwear

Competes with recycled footwear made of different materials (jute, used tires) in the same price range, but we also represent a social cause unlike our competitors.

5.) Auctioning, refurbished-shoes of famous personalities

Something unique to our venture

6.) Helping companies like Nike and Adidas, recycle their defective shoes (7.5 million/yr)

Currently no competitors in this segment

USPs

1.) Everyone can be a part of the cause as people would not mind spending Rs. 149 to donate a pair in their locality

2.) The slippers will revolutionize the trekking industry by providing light weight and durable footwear

3.) This innovation would ultimately lead to reduction of carbon footprint

4.) Utility to elderly people because of the cushion in the slippers and to people from the theatre who prefer comfortable slippers

5.) Possibility of the beginning of a new game known as running slippers i.e. running while wearing these specialized slippers 

We have also taken care of Cash Cycle

Inflation Cost

Inventory Cost

MVP

First hand made, semi automate and then fully automate

Fixed Investment; sustainability will increase overtime

Team Description

Enrolled in Babson College’s MSM in Entrepreneurial Leadership program

Graduated from Jai Hind College (BMS), 2015

Did his schooling from Mayo College, Ajmer

An ornithologist and has published his first book titled "Birds of Aravallis" in association with Rajasthan Tourism and BNHS India

An ardent marathon runner, he was also a part of the finance committee at the Harvard India Conference which was held in New Delhi, 9-10th January 2015

Handling Marketing, Business Development and Finance at Greensole

Shriyans Bhandari, CEO & Co-founder

National level Indian athlete

Has won several races including Lavasa Run, Thane and Khargadh Marathon.

Lacks formal education and comes from a family in Uttrakhand

Came to Mumbai when he was 8 years old and stayed in an orphanage (Sathi) but has now made himself self sufficient

Creative, hard working, determined and has a knack for entrepreneurship

Handling design and manufacturing of the slippers

Knows professional athletes and sports organizations across the country

Ramesh Dhami, Co-founder

Designer , 3 workers, 2 interns, 14 volunteers. Technical advisors from FDDI, Kolkata and mentors from NEN & IIT, Mumbai

Being sportsmen we know sports organizers and athletes across the country

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