http://www.meetup.com/Cambridge-Social-Innovation-Meetup/

Hi. My name is Jeanette Sjoberg

Inspirer, Change maker, Enabler, parent, partner, friend….

Founder of the Cambridge Social Innovation Meetup chapter

http://www.meetup.com/Cambridge-Social-Innovation-Meetup/

Presentation to the CamCreatives Meetup Date: Wednesday, 27th April 2016 @7.30pmLocation: Hot Numbers Unit 6 Dale's Brewery, Gwydir Street, Cambridge

Objectives:q Tell you why we set up the Cambridge Social

Innovation Chapterq What our aims and objectives areq What we do in the meetup & member feedbackq Insight into what we have created together since

the meetup has startedq How you can take part/ signup/ what’s next

TheHero’sJourney

Howcanwemakesenseintheworldsowecanactinit?

CopyrightPhoto:DaveSnowden

DaveSnowdenisanacademic,consultant andresearcher, currentlyfocusedoncomplexitytheoryinhumansensemaking

Personaldilemmain2012!!Whatdoesitmeantobe“customercentric”?

Source:http://www.stamfordadvisory.com/?p=542

Whatdoes“beinghumancentred”mean?

AND BELIEVING YOU HAVE THE CAPACITY TO CHANGE YOURSELF & YOUR MINDSET.

HowcanIbemore“creative”?

HowcanIlearntobemore“humancentred”?

https://novoed.com/hcd-acumen

Mindsets,skills&methodologies

Source:IDEO

In2013,found somefriendsinthevillage…..

Andahelper...

q Empathyskillsq Activelisteningskills&criticalthinkingskillsq Collaborationq Importanceofcommunitiesq Toolkitstoimagine,create&innovatenewways

tosolveproblems&createopportunitiesq It’sinterdisciplinaryq Designthinkingoffersatoolboxofmindsets,skills

andmethodologiesthatcanbeadopted,adaptedandincorporateddependingonyourneeds

WhatIlearnt

2016…........What is stopping us changing

the world?

Where can we find like-minded communities?

If we can make sense in the world then we can ACT

WedecidedtocreateaCambridgeChapter

a“salon”tocreatespaceforconversation&connection

Cambridgeneeds“Salons”

q TocreateaSALON forinspiringconversationforitsownsakeq Shareideasandskillsandhowwemightchangesocialreality–

historyhasprovenittakesonlyahandfulofcreativeandconcernedindividualstotriggerlargescalepositivechange

q Tobeaculturalrevolution:therevolutionofrebuildingandrevitalisingcommunities

q Revivingtheabilitytotalkwithothersandrelatewitheachotherforthesimplepleasureofdoingso,and,forthepleasureofcontributingtohumanprogress

q Havingconversationswithoutmeasuringwhetheritwillbeworthwhile

q Tobeconnectedtoalivingcommunitywhererelationshipsandideascanbeenjoyed.

Ourgoals

Winning back our ability to talk with one another (as opposed to talking 'at' one another) is the ultimate and most precious goal of our chapter. Being empowered! No judgement!

To create an environment for conversation where skills & learning are shared and great ideas are born...and where people find the energy to have a positive influence on the world & become adaptable and evolving individuals, even in uncertainty.

http://www.meetup.com/Cambridge-Social-Innovation-Meetup/

Ouraimandwhyweareabout“SocialInnovation”

Howthechapterworks

q Weareself-empowered,individuals+100changemakers&growing

q It’srunonavolunteerbasis– reliesonacommunitytomakeitwork

q WearecurrentlyusingtheFREE+Acumencourses,providedbyAcumen.org, asthebasisforconversation,sharing&learning.

A BOLD NEW WAY OF TACKLING POVERTY THAT’S ABOUT DIGNITY, NOT DEPENDENCE, AND CHOICE, NOT CHARITY.

http://acumen.org

WhoisAcumen?

Human-centereddesignisaprocessthatbeginswithgainingdeepempathyforanindividual’sneeds,hopesandaspirationsforthefuture.

+Acumen is a new initiative started in 2012 with the vision of providing thousands of emerging leaders around the world with the skills and moral imagination they need to become more effective at changing the way the world tackles poverty. http://plusacumen.org

TheHuman-CenteredDesigncourseisaseven-weekcurriculum. Itintroduces human-centereddesignconcepts andhowthisapproachcanbeusedtocreateinnovative,effective,andsustainable solutions forsocialchange.Noexperience necessary tobehumancenteredorcreative!http://plusacumen.org/courses/hcd-for-social-innovation/

DesignKit:TheHuman-CenteredDesigncourseJOIN US AT THE BOX CAFÉ FROM THURSDAY, 5TH MAY @ 8PM.

Forthepast2years,Acumenhasbeenapplyingleanexperimentation principles tothecollection anduseofsocial impactdata. Wecallthisnewapproach‘LeanData.” Ituses newtechnologies togaininformationaboutcustomersmorequicklyandefficiently,yieldingpowerfulbusiness insights andideas abouthowwecanmakeproducts,services andprogramsmoremeaningful forcustomers. Inthis3-modulecourse,you’llgetstartedonbuildingaleandataapproachforyourownsocialenterprise ororganizationThisLeanDatainitiative recently landedAcumenon FastCompany’slistoftheTop10MostInnovativeNon-Profits

JOIN US AT THE BOX CAFÉ FROM THURSDAY, 12TH MAY @ 8PM.

Howdoeslearningwork?

Whatweneed

qMorepermanentvenue

qSponsorship!

q Pleasecontactusifyoucanhelp

Whatattractedpeopletothecourses?

Whatoutcomesdideachofourchangemakershopefor?

Digital Product Development and Implementation consultant“I was attracted to the course because I was looking to create more effective solutions in my working life managing product development projects - look at tangible methods to ensuring the clients I worked with kept user-need at the centre of their choices and decisions on solutions, priorities and direction.In the first class, we had to set out what we wanted to achieve - my expectations were very much about process and method - very tangible outcomes. This perspective was of course completely turned on it's head during the course where I saw the benefits of a freedom in thought and process around an empowered and enabled group with a shared purpose.”

Sarah Hide

Research Scientist in Biology“To those much is given, much is expected. It is just a question and it’s up to us how we answer this” .Being inquisitive about humans, I try to look into humans and their behavior through various angles. I am trying to connect dots between society and humans . I came to the course to understand human centered problems with the eyes of the people who are facing them.

Ankita Singhal

Psychologist,specialisinginhumanresources&tools&conflictmanagement"I was really curious about the human-centered design approach and I found the opportunity to join the best team to learn it. The course was very stimulating, with space to think, to inspire, to collaborate, to share, to act,…I have learned how to develop a human-centered design project with a wide toolkit, methodologies, and experiences."

Núria Rovira-Asenjo

Aerospace engineerWhen I joined this course I knew very little about the Human-Centered Design concept. At first glance, the content of the course seemed to me very appealing and promising and out of curiosity, I thought it could be a nice way to learn new skills and interact with interesting people and this has been the main reason I joined the course.

Salvatore Cito

Computer engineer"I was looking for creative interests and opportunities for myself outside my day job, and wished to hone my creative thinking. The course was a good platform to learn how to design for social impact, and to apply the learnings in real time. It brought various types of motivations, ideas and expertise together, to keep us interested and working, and make us able to actually design something"

Moksh Upadhyay

Emerging Technology Consultant & Product DevelopmentI have a background in working with new technologies and applying them to business. Typically this involves approaching from two directions; firstly understanding business challenges and secondly understanding what is technically possible. Putting the two together is challenging and typically requires a lot of creativity and lateral thinking as well as understanding people aspects of implementing change.

I've recently been doing some voluntary work with a couple of Cambridge based charities and the Human Centred Design course caught my eye because the approach is about taking an everyday problem and finding a way to resolve it. The challenges the charities face are more fundamental than the ones I face in my work and so I thought that this course would be helpful.

Chris Bullen

Philosophy of human centred design is what is important

• Trust each other

• Forming teams to solve problems is interdisciplinary - less around specific skills….

….....it’s more about mind-sets

We actively reserve judgement -there are no bad ideas, just poor execution

Give up control of the outcome? Fluid, edge of chaos brings out some of the best “just-in-time” ideas

Doing the course……

1. Be a fluid group - not all people made it each week

2. Don’t be overwhelmed by the number of hours - put in as much as you can – there is no judgment –we care about your insights not if you have done “your homework”

“you learn when you share” “you teach what you need to learn the most”

self empowering group

VENUEwww.theboxcafe.co.uk47 Norfolk StreetCambridgeCB1 2LD

NextcoursedatesW TM T FS S

5 6 7

13 14

1 2 3 4

8 9 10 11

20 2115 16 17 18

DesignKit:TheHuman-CenteredDesigncourse(7weeks)

12

19

StartdateattheBoxCafé:

MAY

Leandataapproachestomeasuresocialimpact(atleast3weeks)

26 27 2822 23 24 25

http://plusacumen.org/courses/lean-data/

http://plusacumen.org/courses/

MAKESUREYOUREGISTERONTHE+ACUMENSITE

http://www.meetup.com/Cambridge-Social-Innovation-Meetup/

Whattoexpectonthecourse

1.Weeklyreadingstofamiliariseyourselfwiththelearningtopic– 7meetupsforthiscourse2.Workshopguide– bringyourowncopy…

Class1– Overviewofallthestagesofthecourse&whattoexpect

Class1– thechallengeDesign challenge: How might we improve our journey to work?

What we did in our meetup?

Ankita’sjourneytoworkwasonly10minutes–onthesurface,itlookedliketherewasnowayforustoimproveherjourney

Whenthegroupreflected together,werealisedthatsomeofthepainsshehighlightedgaveusinsightsintothecompeting

systemsandtensionsbetweenbuses,cyclists,cars,pedestrians&parkedcars.Wasitfitforpurpose?

Class2– InspirationPhase

Createmeaningfulsolutionsbeginningwithgainingadeepunderstandingofpeople’sneeds

1. Chooseadesignchallenge2. Planresearchmethods3. Buildyourinterviewguide4. Additional researchmethods5. Capture learnings

GETOUTTHERE!

Organisedourselvesintoteams

Choosingadesignchallenge

A.Planresearchmethods

As part of the discovery/inspiration phase, learn different types of research methods & go out in the field to try them out.

Pupilchoicesbasedonperception

Surveyedwhatpupils “liked”,whattheythoughtwas”healthy”and“unhealthy”andwhatmadethemdecidethis?LANCASHIREHOTPOTWASDEEMEDUNHEALTHYBECAUSEITDIDNOT“LOOK”HEALTHY…AKEY“AHA”MOMENT.Howmightwemakehealthyfood,“LOOK”healthy?

B.Planresearchmethods

Aninterviewwithalocalsecondaryschoolrevealed that,again,theinfrastructurewasdesignedalongtimeago.Smalldiningfacilities&lunchclubsforcedtheneedforconvenience foodtoturnover nearlya1000children inaveryshortspaceoftime.Wrappingfoodregulationscausedlotsofrubbish- asideeffect Theheadwasopentotalkingabout“howmightwe…”Recognised thatimposedgovernment/regulatorystandardsdidnotconsider school’sconstraints.Otherschools shut thedoor– notinterested&defensive.Weconcluded thatitwaspointless changing theexistingsystem– “createanewone”– lotsofideas fromthisobservation.

Onlineresearch

Overloadofstandards- whatispracticalontheground?

C.Planresearchmethods

Wedid immersionswithyoungchildrentounderstandtheirattitudes tocertainfoodsandaskedthequestions – whatdidtheyknowaboutfibre,sugar,salt, fatcontentetc infood.Wegotthemtoscancerealboxestofindouthowmuchsugarwasinasingle “helping”.Wealsoaskedthemaboutredefiningbreakfast– eatingwhatyourbodyneedsnotwhatthemediatells youtoeatforbreakfast!

D.Planresearchmethods

”Fruit and vegetables could resemble body organs, each with a significant role to play as part of a co-dependent community.If a body organ become ill, then the community might be affected”Considering ways in which we could link what we eat to organs in the body and how we might curate the food to keep our ecosystem healthy.

PrepareinterviewquestionsAsk parents what their children eat at school Often parents did not check or know.

Ask teachers what sorts of foods they observed pupils eating?Limited access to teachers – considered “confidential”

Asked pupils what lunches other pupils ate?Coffee only for breakfast was frequent amongst 14 year old boys, 3 cup cakes for lunch each day for a 12 year old girl, white bread with ham everyday for a 14 year old girl, Leicester cheese sandwich everyday for another, hot biscuits made by the school for break time – best seller –every day.

Reflection: children prefer highly stimulating food, did not consider what the food contained and often surprised at the amount of sugar when actually physically shown the amount of sugar. “Might” make different food choices when asked if they were more informed..

Class3– IdeationPhase

Transformyourresearchintomeaningful&actionableinsightsthatwillbecomethefoundationofyourdesign

Morestorysharing,themes,gems&headlines

Howmightweinformparents&primarychildrentomake

healthierfoodchoices?

Refinedourdesignchallenge

Insights&”howmightwe…”1. Biases – people’s food choices are impacted by the way

food looks. The appearance can lead a person to think it looks unhealthy & unappealing.

2. Positive behaviours have been reinforced through goals in wanting a healthy lifestyle – Finland teenagers have been routinely setting personal goals around healthy eating, exercise, healthy living (FINEDU project). Role models can be a way forward.

3. The System – is not worth trying to influence. Schools don’t decide much – subject to regulation. Schools resistance in getting involved. It appears to be broken. Create a new system.

4. Priorities – it was more important for a child to forego a healthy meal than miss a piano lesson. Mostly snacks on the go/convenience food.

RAPIDPROTOTYPING

http://www.visit.limited/HCD/

Prototype1

Chris created a quick app which helped us expand our thinking on how we wanted to solve the design challenge. We sent it round to loads of parents to get feedback

Prototype2

We started to overcomplicate what the online app game might look like. Aha moment when we realised we want to have a game that encouraged conversation about the basics of what food contains. Salvatore suggested a game similar to Timeline

Prototype3

Interactingwithoursimpleprototype- howthegame(s)wouldwork

PlayingandLearning

• Play and learn with family & friends at school and at home

• Play at different levels of complexity as learning progresses or different age ranges play

• Incorporate add-ons that can be bought separately to augment game play and thus learning

• Non-digital, cheap and easy to carry and store

FoodFunCardGame• Selection of 115 cards to play• All different foods within each food group• A picture of the food plus nutrient scores

– Carbohydrate/Sugars/Protein/Fats/Fibre/Vitamins• Game play cards to choose the game goal

and rules e.g. select and replace cards to get “full house” or highest score for fibre in foods.

• Aim is to encourage conversation and understanding of food nutrients to develop a baseline understanding of food

GamePlay

Game1The aim of the game is simple. Correctly work out each of your cards should go on the food line and you will win. .Rules:• Each player is dealt a starting hand of cards. The front displayed to the player has

a picture of food. On the reverse are details about its food groups (which you cannot look at).

• One card is put in the centre of the table with food groups displayed and selects a food group e.g. fat, value = 3.5g

• The player to the left of the dealer then selects a card from their cards and puts it in front or behind. The player then reveals the card’s food group and it must have a higher or lower value than the food group already on the table. The player then flips over the card. If they are correct, it is the next player’s turn. If they are not correct, then the card is discarded and the player picks up another card from the pack.

• The first player to lose their cards wins the game.

”Timeline”stylegame

Carbohydrate

Sugar

Protein

Fat

Fibre

Total Energy

Vitamins

33g

3.6g

11g

10g

2.3g

266 KJ 60 Kcal

Per 100g (1 slice)

Dealer deals a selected number of cards to each player and puts a card on the table, revealing its nutrients and selects the “fat” category = 10g

Picture is on the back of the card

Player 2 must select a card (broccoli) from his/her own pack of cards and determine if the fat content is higher or lower than the card on the table

Player 2 places card to the left of the pizza slice which is correct – broccoli has a lower fat content.

Family&friendscanhavepositivediscussionswiththeiryoungchildrenaboutwhy&readinteresting

The next player must select a card (avocado) from his/her own pack of cards and determine if the fat content is higher or lower than the cards on the table

Avocado is higher in GOOD fat!What makes this ok?

Game2The aim of the game is to familiarise players about food groups. Minimum 2 players.Rules:• To start, shuffle and deal all the cards. Each player holds their cards

so they can only see the top card.• Player to the dealer’s left starts by reading the category from the top

card e.g. fat, value 1.5g. The other players read out the same category from their cards. The one with the best wins, and that player collects all the top cards, including their own, and moves them to the bottom of the pile. It is then their turn to choose a category from the next card.

• If two or more cards have the top value, then all the cards go in the middle and the same player chooses a category from the next card. The winner of the hand takes all the cards in the middle as well.

• The person with all the cards at the end is the winner.

”TopTrumps”stylegame

All cards are dealt – player 1 has Broccoli and knows that it is the top card in the pack for fibre. Player 2 fibre score is lower so player 1 wins both cards

• Are you able to look at the world from someone else’s eyes and put yourself in their shoes?

• Are you able to understand the needs, the problems, the issues, the desires, their jobs to get done?

• AND SO, can you provide a solution?

• Community is a community of change makers who are the heart AND soul of the change, starting initiatives to support social and business innovation

• Build skills & capacity to care for each other (Ashoka ‘Start Empathy Initiative’) will change our world. These skills cannot just be learnt – they must be practised and applied

Alwaysstartfromthecustomerview

VENUEwww.theboxcafe.co.uk47 Norfolk StreetCambridgeCB1 2LD

NextcoursedatesW TM T FS S

5 6 7

13 14

1 2 3 4

8 9 10 11

20 2115 16 17 18

DesignKit:TheHuman-CenteredDesigncourse(7weeks)

12

19

StartdateattheBoxCafé:

MAY

Leandataapproachestomeasuresocialimpact(atleast3weeks)

26 27 2822 23 24 25

http://plusacumen.org/courses/lean-data/

http://plusacumen.org/courses/

MAKESUREYOUREGISTERONTHE+ACUMENSITE

http://www.meetup.com/Cambridge-Social-Innovation-Meetup/

Connectwithourgroups:

Meetuptolearnnewskills,bemorecreative,human-centered,makespaceforconversations:http://www.meetup.com/Cambridge-Social-Innovation-Meetup/

FacebookGroups:HumanCentered topics-https://www.facebook.com/HumanCenteredDesignThinking/Cynefin discussingcomplexity,humansensemaking,makingsenseintheworldsowecanactinit–https://www.facebook.com/CynefinCommunity/

Connectwithmedirectly:Jeanette.sjoberg@gmail.comhttps://uk.linkedin.com/in/jeanettesjobergAndmycurrentsocialventurecreatingaplatformtoenableindividualstobemorevisiblehttp://www.switchedonpeople.co.uk

Hi.MynameisJeanetteSjoberg

Inspirer|Changemaker|Enabler|parent|partner|friend….

Current“social”projects:qWhatdoesitmeantobe“humancentred”?q Howmightweempowerindividualstobemorevisibletoeach

otherandtoorganisations toenablepurposeandimpact?q Howmightweeducateparentsandtheirprimaryschoolchildren

abouthealthyfoodandmakingmoreinformedchoices?q Thefutureofworkissocialcollaboration.Howmightorganisations

andindividualsbemoreresponsivetochangeanduncertainty?

Hi.MynameisChrisBullen

Current“social”projects:q Creatinga“VirtualAcademy”tobringtogethertheworkof

museums,galleriesandtrainingorganisationsinanonline3Dspace.

qWorkingwithRealife Trust,BestBuddiesUKandtheKyangalaTrusttofindwaystohowhelpthedisadvantagedandthosedisconnectedfromsociety.