BRILLIANT SALESTRAINING PACKAGE

A BusinessLink CoursePresented by FitzGerald Mujuru

smebusinesslink.com

Background

Brilliant Sales and Marketing training is a training course that has been designed from many years of study and application of principles that make a salesperson successful in a challenging selling environment. It’s a results oriented approach to selling that ensures results. The sales profession is not accorded the attention and respect it deserves but the success of any SME or conglomerate depends on sales’ ability to increase the topline.

Product

An interactive sales seminar that includes five modules:

Module 1. The Essentials of Marketing

Module 2. Selling Skills Training

Module 3. Customer Care Training

Module 4.Effective Time Management

Module 5. Commonly Used Sales Terms.

Target Market

Anyone that has a product to sell from the trader who purchases products for re sell to:

Sales Managers

Sales Executives

Client Services Personnel

SME owners

Entrepreneurs

Why should I attend?

I want to increase my productivity as a sales person and I believe I would do better if I knew better.

I am struggling to sell my products.

I can’t get enough customers

I struggle to meet my sales targets

I need to refresh my selling skills

What is different about this course

This sales training is different because of the professional experience of the trainers as well as the contextual relevance of the content. The interactive nature of the notes makes learning.

We have conducted a series of training with various companies and this package incorporates learnings and insights from real life experiences of sales people.

Positive feedback and evidence from people we have trained in the past shows that we are addressing their needs in terms of equipping them to sell at a higher level.

Key Message

Sales people are not born, they are made. You have what it takes to be a brilliant sales and marketing person.

You will learn how to.. Understand the purpose of marketing

Use effective marketing tactics and methods

Apply high impact low cost marketing actions

Measure results of sales and marketing activities

Become a selling success

Engage the Customer with open ended questions

Qualify a sales lead/prospect

Establish rapport, trust and credibility with customers

Close more sales successfully

Overcome typical objections from customers

Understand the sales process/pipeline

Be equipped to offer excellent customer service

Deal with a difficult customer, take corrective action

Respect , manage and value effective use of time

After the course you will

Understand the keys to selling success

Know the pitfalls to avoid that derail your sales efforts

Be a marketing genius, able to quickly convert leads into actual sales, while avoiding wasting time with non-ideal clients

Be able to produce measurable selling success

Achieve continuously increasing revenues for your company or for your own business

Enjoy selling instead of seeing it as a chore

Proposed Timetable

Day One 4 hours: 8.30 am to 12 .30pm

Module Subjects Covered Presenter Hours

Introduction and

housekeeping

FM 15 min

A. Marketing Basics Purpose of Marketing, Developing Marketing

Strategies; Marketing Tactics and Activities

FM 1 hrs

Tea break 15min

B.Marketing Tactics

& Effectiveness

High Impact Marketing Tactics, Measuring Marketing

Effectiveness

FM 1 hr

C. Selling Skills

Training

Selling Success Guidelines, Engaging the Customer

with Open Ended Questions, 9 Questions for

Qualifying Customers, (Incl. Role playing)

FM 1 hr

Recap , Q & A All 30 min

Proposed Timetable

Day Two 4 hours: 8.30 am to 12 .30pm

Recap of Day One, Q & A FM 15 min

D. Effective Selling Part.1 Commonly Used Sales Terms ,The Sales

Process, Closing the Sale, (Incl. Role Playing)

FM 1 hr

Tea break 15 min

E. Effective Selling Part.2 Objections and Typical Questions , (Incl. Role

Playing)

FM 1 hr

F. Time Management Effective Time Management FM 30 min

G. Customer Service Dealing with difficult customers, Essential

Customer Service Skills

FM 30 min

Recap, Q & A All 30 min

Fees and Dates

The fee for the whole course, over two days, is $45. For one day session, the fee is $25. Fee covers the training, course materials, breakfast and refreshments.

The next course sessions are on the following dates: Wednesday 26th & Thursday 27th November, 2014 Thursday 11th & Friday 12th December, 2014 Venue: 308, 3rd Floor, Merchant House, 43 Robson Manyika/ 2nd Street,

Harare NB: We do offer private training sessions for companies at their

premises.

Contact details

Email: fitzgerald.mujuru@gmail.comPhone: +263772483962Facebook: www.facebook.com/fitzgeraldmujuruTwitter : @fitzmujuru

Email: chichonip@smebusinesslink.comPhone: +263777 774 007Website: http://smebusinesslink.comFacebook: www.facebook.com/smebusinesslinkTwitter :@chichonip