3 Ways to Leverage Your Social Media to Get New Leads

We all know that social media marketing is one of the driving forces behind sales. And it can lead to BIG sales, if you do it right.

Using social media ISN’T about just setting up an account and watching the business flow in.

You have to pick the right platform, build relationships, have conversations, and follow up in order to make it work for your business.

So here’s 3 ways to get your social media working for you:

#1

Know who your target market is.

Okay, so you have social media accounts, but are those accounts reaching out to the right people?

If you aren’t getting traction from your social media efforts, then you haven’t fully defined your target audience, and you’re just wasting your time marketing your business to people who don’t care about you or your product.

But don’t stress because there is something you can

do to turn the situation around!

This is where you get to know your specific target market by identifying the demographic, their needs, their

pain points, and their values.

All you have to do is create a customer avatar.

To help you get started, we prepared a worksheet so you can build your specific avatar step-by-step.

Click Here to Get Your FREE Customer Avatar Worksheet!!

Create your Strategy

#2

Once you understand your target market, then it’s

time to create your social media strategy.

That strategy will differ from business to business,

and campaign to campaign, because your goals and your audience will be

different.

Creating a strategy also helps to keep you on track, and develops consistency.

That means, you can keep your social engines running, while you work on other aspects of your business.

Having an editorial calendar in place will allow you to schedule all your blog posts and social media posts ahead of time, so you don’t have to think of them for the rest

of the month.

Create content that matters.#3

If you want to get more leads from social media, then you better start

giving your target market something they want.

Remember that it’s not about you, it’s about THEM.

Instead of bombarding them with salesy posts, why not give

tips or advice that will help them solve something they’re struggling

with?

Give your content a little more boost, by making use of keywords in your blog posts and hashtags in

social media.

This way, your post will reach people who are interested in what

you have to offer.

And make sure you engage with your audience. If someone

comments on your post, reply!

If you put these three things into place, and you are consistent with it, you will see more leads coming in through your social media.

We’d love to talk with you about other ways to generate leads!

Click here to connect with us!

www.brandlogicmarketing.com