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Secrets for Holiday Sales Success
10
Presented by:
Your Hosts
#VolusionHoliday
MIA PRUETT
ADAM KIRSCH
Search Marketing Manager
Senior Search Marketing Specialist
1/ Planning your promotions
2/ Creating coupon codes
3/ 10 Secrets for Success
4/ Recap
5/ Resources
6/ Q&A
Agenda
#VolusionHoliday
Plan out your promotions!
Black Friday
Cyber Monday
Hanukkah
Christmas
Kwanzaa
Boxing Day
New Year’s
Post-holiday sales
What promotions will you be running for which holidays?
Decide which holidays are most important for your business and target audience
#VolusionHoliday
Percentage off
Dollar amount off
Buy one, get one free
#VolusionHoliday
Types of Promotions
Free shipping
Stocking stuffers
■ Keep them short and memorable
■ Use in your holiday marketing
■ Different coupon codes for different marketing channels
■ How do you create codes in Volusion?
Coupon Codes
#VolusionHoliday
Secrets forHoliday Sales Success
10
#VolusionHoliday
1Have categories on your site for gift ideas
■ Gift bundles
■ New variations
■ Gifts certificates and gift cards
■ Gifts for boyfriends/girlfriends
mom/dad/sister/brother
■ Be creative!
1Have categories on your site for gift ideas
#VolusionHoliday
2Run PPC ads during the holidays
2Run PPC ads during the holidays
■ Great for talking about promotions
■ Build up traffic quickly
Why run PPC during the holidays?
■ Can target specific items/categories
■ Quick & measurable
■ Get more real estate on the SERP
■ People are searching for things to buy at this time
#VolusionHoliday
2Run PPC ads during the holidaysTips for PPC ads:
■ Mention promotions in ad copy■ Use coupon codes in ad copy■ Write holiday-specific ad copy■ Send traffic to holiday landing pages■ Use ad scheduling■ Set up remarketing ads
#VolusionHoliday
3Make the most of social
■ Types of social media: Facebook, Twitter, Pinterest, Instagram, etc.
■ Look at your historical data so you know when to post
■ Great place to share promotions
■ Use Canva’s photo editor to create holiday images for your social channels
#VolusionHoliday
3Make the most of social
■ Create Pinterest boards for gift guides
■ Make sure rich pins are enabled
■ Use promoted pins
■ Launch a seasonal fan campaign to gain festive images and user-generated content
■ Regram photos you’re tagged in on Instagram
■ Partner with a cause around the holidays to create holiday buzz
#VolusionHoliday
4Run Facebook ads
#VolusionHoliday
4Run Facebook ads
■ Facebook ads are a great visual way to promote products using images and text
■ Allow for demographic targeting
■ Can target people who like pages similar to yours
■ Several different types of ads
#VolusionHoliday
4Run Facebook ads
■ Boost posts where you’re talking about sales
■ Include a call to action in your ad copy
■ CPC ads can help drive sales and clicks
■ CPM ads will help with branding
■ Run remarketing ads
■ Use your email lists for your Facebook ads
#VolusionHoliday
5Hold Contests
■ Great for running on social media
■ Can drive more traffic and awareness for your store
■ Can get you likes on social media and a larger following
■ Can do product giveaways or gift certificates#VolusionHoliday
■ Instagram likes and hashtags
■ Instagram comments■ Blog comments■ Share this post■ Retweet this■ Create this#VolusionHoliday
5Hold Contests
Types of Contests
6Reach out to bloggersReach out to bloggers to get products talked about or promoted in gift guides
6Reach out to bloggers
■ Identify blogs in your niche
■ Find contact information for the blogger
■ Reach out with a pitch to promote your product or do a giveaway
■ Some bloggers require payment for promotion
■ Be persistent and follow up
■ Reach out now! #VolusionHoliday
7Run shopping feeds
7Run shopping feeds
■ Easily shows the image and price of your product
■ Great for comparison shopping which many people do during the holidays
■ Can target specific items/categories
■ Get more real estate on the SERP
■ Build up traffic quickly
■ Quick & measurable
■ People are searching for things to buy at this time
Why run shopping feeds?
7Run shopping feeds
■ Streamlined checkout process
■ Run a dynamic remarketing campaign
Tips for Shopping Feeds:
■ Google is a great option, but can test out other engines
■ Start now!
■ Make sure your prices are competitive
■ Have nice and clear images
■ Good information on your product pages
#VolusionHoliday
8Engage in email marketingWhy use email marketing?
■ You already have a relationship with these customers
■ Very inexpensive and not very time-consuming
■ Visual way to showcase products
■ Can run special promotions through email
#VolusionHoliday
8Engage in email marketing
■ Include holiday text in the subject line
■ Use holiday graphics
■ Use promo codes
■ Personalize and segment your emails
■ Have buy buttons in emails
■ Don’t bombard customers with emails
■ Use past email data
■ Volusion’s newsletter feature or a provider like MailChimp or Constant Contact
9Make sure you’re tracking campaigns!■ If you’re not tracking campaigns
properly, you won’t know what is driving sales for you
■ You can also track specific links to see what people are clicking on
■ Use Google Analytics and Volusion’s ROI tracking for your campaigns
#VolusionHoliday
9Make sure you’re tracking campaigns!
9Make sure you’re tracking campaigns!
Volusion ROI Tracking
9Make sure you’re tracking campaigns!
■ Google AdWords
■ Bing Ads
■ Bit.ly
■ Coupon codes
Other types of tracking:
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10 Incentivize customers
topurchase after the holidays
■ Take a look at upcoming holidays that fit with your business
■ New Year’s Resolutions/ New Year’s Eve
■ Valentine’s Day■ President’s Day■ Spring Sales
■ Change your ads after the holidays
■ Follow up with holiday shoppers
■ Learn from this holiday season
#VolusionHoliday
■ Plan out your promotions and coupon codes
■ Have categories on your site for gift ideas
■ Run pay-per-click advertising
■ Make the most of social media
■ Run Facebook ads
■ Hold contests
Recap
■ Reach out to bloggers
■ Run shopping feeds
■ Engage in email marketing
■ Track your campaigns
■ Keep customers purchasing after the holidays
Recap
#VolusionHoliday
Resources
■ Google Analytics setup
■ Volusion ROI Tracking setup
■ Volusion Holiday Guide
■ Volusion Webinars
■ SEO Live
■ Volusion Ecommerce Blog#VolusionHoliday
Need help with your marketing?
Contact us to learn more (877) 591-7006
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on 3 month prepaid or 6 month commitment on PPC &
Shopping Feeds
