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Client Exclusive Webinar:
Unwrapping the secrets to holiday success with Nosto
Agenda1. Intro: Seasonal Q4 Trends and Why
Personalisation?
2. Session 1:Onsite recommendations
3. Session 2: Behavioural Popups + Facebook
Advertising
4. Q&A
£24bnQ4 Online Spending
1st Nov - 26th Dec 2015
+12%compared to 2014
£5bnpredicted revenue for cyber weekend 2016
plan to keep shopping after Christmas
started holiday shopping by Halloween
40% of consumers
65% of shoppers
During holiday season social media traffic will increase
by 240%
Social media Frenzy
86% of consumers say personalisation plays a role in their purchasing decision.
- Infosys, rethinking retail study
Why Personalisation?
GET FRUSTRATED WITH WEBSITES
when content, offers, ads, recommendations appears that has nothing to do with their
interest.
74% of online consumers
7x10-30%average return on investment
average increase in revenue
24% CTR6% Conversion
increase in conversion40%
+
PERSONALIZED EMAILS
BEHAVIORAL POP-UPS
PRODUCT RECOMMENDATIONS
12x ROAS
FACEBOOK ADS
increase in revenue15%
Based on customers using Nosto's full (personalization) solution
Let’s get ready for holiday season
Let’s get personal, not creepy
Let’s get ready for holiday season
Let’s get personal, not creepy
DEMO MODE - ONSITE RECOMMENDATIONS
PRODUCT PAGE
PRODUCT PAGE EXAMPLES
PRODUCT PAGE EXAMPLES
PRODUCT PAGE EXAMPLES
DEMO MODE - ONSITE RECOMMENDATIONS
CART PAGE
CART PAGE EXAMPLES
COOL MINI CART EXAMPLES
Showcase similar products
Showcase complimentary products
Browsing history (visually different)
Key take-aways from Onsite Recommendations:
3 element approach
DEMO MODE - POPUPS AND FACEBOOK
Give away discounts on right basket
value orders (Increase AOV)
Key take-aways:
Behavioural popups:
Engage with customers at
the right
Facebook advertising:
7x10-30%average return on investment
average increase in revenue
24% CTR6% Conversion
increase in conversion40%
+
PERSONALIZED EMAILS
BEHAVIORAL POP-UPS
PRODUCT RECOMMENDATIONS
12x ROAS
FACEBOOK ADS
increase in revenue15%
Based on customers using Nosto's full (personalization) solution
Holiday season is just around
the corner - start today!
Review the Nosto Checklist
Have a successful end of
year!
Conclusion:
Thank you - Q&A Rabia - [email protected]
