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How to build a successful landingpage
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Building successful Landingpages
Goals and when to use
How to build
What about traffic and testing
Further Tipps
About me
Kamila Director User Experience & Design @ CHIP
Digital Co Founder DieProduktMacher GmbH Head of Consulting Valiton Senior PM FriendScout24 Passion for:
User Centered Design Analytics Conversion Optimization
Goals and when to use
Learn about the marketpotential
Validate currentassumptions and get in contact with morepotential customers
BUT: you have to know theproblem and your valueproposition
BUT: you have to knowyour customer to adressthe right people
OF COURSE: you want tolearn – thus, thelandingpage will change
How to build: 7 tipps
1. Define the KPIs / Goals
Examples: Newsletter Signups Registrations Clicks on a download button (incl. charges)
2. One Landingpage per goal / customer group/ product
BUT: During LSM it is better to finalize one
landingpage for the early adopters
3. Focus on the most important information
Short and precise text No unnecessary elements (e.g. navigation) Clear user guideance
4. Include trust elements
Place a logo on the top of the page Show what´s coming next Addtional information, certificates,
references, testimonials (below the fold)
5. Emotion / Image to visualize the solution
Add a Hero Shot Not necessarily the product – emotions also
possible But do not detract from the call to action ;-)
6. Communication - USPs
Describe your value proposition It has to be to the point But, not just a plain explenation of all
features, that´s boring ;-)
7. Call-to-action
„Hero“ Button Comprehensive text No further distracting elements
1. KPI / Goal: Download
2. One per product…
3. Focus4. Trust5. Emotion / Image6. USPs7. Call-to-action
EXAMPLE 1: http://macpaw.com/hider
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1. KPI / Goal: getStarted
2. One per product…
3. Focus4. Trust5. Emotion / Image6. USPs7. Call-to-action
EXAMPLE 2: http://www.montagebook.com/
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1. KPI / Goal: registration
2. One per product…
3. Focus4. Trust5. Emotion / Image6. USPs7. Call-to-action
EXAMPLE 3
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What about traffic and testing?
You know your Customer Segment? Then becreative where to find them!
Google / Search engines
SEO: add the keywords to title, metadescription… but long term
SEA: try campaigns with different key words It has to be relevant content
Social Media
Perhaps you wish to add a campaign here Search for relevant groups and post here Even do not hesitate to contact people
directly Use our network
Be creative, think out of the box
Now it is also time to contact people youhave interviewed already
There are always some blogs, communities…
Be creative, think out of the box
Comments in articles Reddit, gute Frage,…. Possible multipliers…
Do not forget to measure and learn!
Do not forget to implement trackingaccording to your key metrics
Each campaign should get a tracking code: use for example bitly
Do A/B Testing
Go out again!
Get Started!
www.unbouncepages.com
1. Pick template 2. Edit template
www.unbouncepages.com
3. Track & Test
Further Tipps
If you want realistic results, do not just post in your private accounts – sure your family and
friends love you and will do everything foryou.
Look at the results and do changes ifnecessary – also here it is necessary to define
success criteria in advance
Be kind to your customer – as your product isnot available yet, you have to explainafterwards and try to stay in contact!
Have fun and do an awesome job!!!
Kamila StanitzekCo Foounder
Email: [email protected]
Telefon: 089 / 189 46 54 0
Twitter: @kstanitzek
Kontakt: