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Whitehat Linkbuilding strategiesAron Baczoni, Traffichemy Internet Marketing
What is a good link?
• Don’t look at PR!• Relevancy• Trust– Domain age– Co-citations– Brand signals
• Editorially given• Natural anchor text• Build content and links for users
and not for search engines!!!
We return random Page Rank data if we feel like to – it’s fun!
Matt Cutts – SMX Advanced Seattle 2008
Competitors – Industry
• Who links to my competitors?– opensiteexplorer.org– sort by doamin authority
• Who links to similar sites?– moreofit.com
• What is their most popular content?• Blogs, forums, communities – who links to
them?
Competiros -Industry
• Hijack links – 404’d resources
• Re-create/update older ideas
• Top x lists of people/companies/Blogs (egobait)– Mention people whenever possible
Google search – Industry
Industry links have more value than general ones.Search for your industry + words like:• Add url• Directory• Blogs• Bloggers• News• Lists
http://www.soloseo.com/tools/linkSearch.html
Be creative - games
Use Twitter to fix problems• Contest giveaway• Set up twitter search• Post content how horrible it is linkt to a
voting section for the funniest story
Reach out
• Ask people who you know for a link• Testimonials• Charity• Donations• EDU:
– Guest speak– Participate in a career fair – Post internships (make friendships)– Find professors – whitepaper, case study– Discounts to students and professors– Sponsor events or clubs– Give an interview to the school paper (alumni program)– Scholarships
Directories
Directory links still work...Sort by:• PR• Points• Added date• Niche
Other strategies
• Join associations, organizations, chamber of commerce• Guest post• Give product to bloggers for reviews• Community newspapers – be the expert• Blog comment – don’t spam!• Blog and link out (build relationships, trackbacks)• Google Alerts (brand mentions)• Ask your customers• Offer free ebook/content/product sample - Pay with a
tweet/like/+1
Hidden assets – Questions
• Do you have a Female, Muslim, Af. American or Asian exec?• Do you have a company charity? Do you do charitable
matching? • Do you offer your services as an in-kind donation? Are you
willing? • Do you offer any version of your product/service for free?• Do you hire stay at home moms/dads?• Do you have an intern program?• Do any execs sit on any boards (profit or non-profit)?• Any developments in Macromedia Flex, Silverlight, SCRUM,
etc?
