+

CASKA CreationsAJ Shenner, Ashley Maxwell, Christina Chumak, Katrina Manzocco & Steph Keay

+Potential Target Segments

Twerking TweensLeave it to BeaverFabulous Fit Females

+Twerking TweensHip, tuned-in youngsters Male and female, ages 8-12 Generation Z students in elementary & junior high school Reside in urban and suburban neighbourhoods in Calgary Generally get an allowance

and spend up to 21% of their pocket money on food

Have high influence on household buying decisions

Fun-loving, outgoing individuals who value the opinion of their peers, and the newest toys and gadgets

+Twerking Tweens

Product Name: Pop! Pop! Exciting, junk food inspired flavours:

S’mores Birthday Cake Rainbow

+Leave it to BeaverThe classic family

Female, ages 30-40 Medium-high discretionary and

disposable income Stay-at-home mothers with

elementary school aged children Reside in suburban communities Family-oriented mothers who

value innovative new products for the home, and seek healthy options for her children.

+Leave it to Beaver

Product Name: TopCorn Classic flavours, reminiscent of homemade

desserts: Apple Pie Cheesecake Cherry Crumble

+Fabulous Fit FemalesLadies who love luxury Female, ages 40-50 High discretionary and disposable income Unemployed/retired women with grown children Resides in upper class

urban and suburban neighbourhoods

The FFF maintains a modern and healthy lifestyle, frequently socializes with friends, attends fitness classes, and values healthy alternatives such as organics

+Fabulous Fit Females

Product Name: Zen Sophisticated flavours:

Lychee Rose Piquant Caramel Green Tea & White Chocolate Seasonal Specials: Pumpkin

Spice and Peppermint Bark