+
CASKA CreationsAJ Shenner, Ashley Maxwell, Christina Chumak, Katrina Manzocco & Steph Keay
+Potential Target Segments
Twerking TweensLeave it to BeaverFabulous Fit Females
+Twerking TweensHip, tuned-in youngsters Male and female, ages 8-12 Generation Z students in elementary & junior high school Reside in urban and suburban neighbourhoods in Calgary Generally get an allowance
and spend up to 21% of their pocket money on food
Have high influence on household buying decisions
Fun-loving, outgoing individuals who value the opinion of their peers, and the newest toys and gadgets
+Twerking Tweens
Product Name: Pop! Pop! Exciting, junk food inspired flavours:
S’mores Birthday Cake Rainbow
+Leave it to BeaverThe classic family
Female, ages 30-40 Medium-high discretionary and
disposable income Stay-at-home mothers with
elementary school aged children Reside in suburban communities Family-oriented mothers who
value innovative new products for the home, and seek healthy options for her children.
+Leave it to Beaver
Product Name: TopCorn Classic flavours, reminiscent of homemade
desserts: Apple Pie Cheesecake Cherry Crumble
+Fabulous Fit FemalesLadies who love luxury Female, ages 40-50 High discretionary and disposable income Unemployed/retired women with grown children Resides in upper class
urban and suburban neighbourhoods
The FFF maintains a modern and healthy lifestyle, frequently socializes with friends, attends fitness classes, and values healthy alternatives such as organics
+Fabulous Fit Females
Product Name: Zen Sophisticated flavours:
Lychee Rose Piquant Caramel Green Tea & White Chocolate Seasonal Specials: Pumpkin
Spice and Peppermint Bark