Films produced by Sony

By Sadie, Lewis, Emily, Robyn and Niall

The Amazing Spiderman

The Amazing Spider-Man

The film The Amazing Spider-Man was produced by Sony when they created an alliance with Marvel. In the process they used horizontal and vertical integration in various ways, along with cross media ownership.

Sony Music

The music and audio in the film would have been made by Sony music. This is an example of vertical integration, as instead of having to outsource their music, they can keep it within their business. This stops them spending money, as it just moves around within the conglomerate. It also promotes their own artists, as people will be attracted to the artists, who could be owned by Sony.

Home Entertainment & Sound

Sony home entertainment and sound are a branch of Sony which sell electronic devices for home use. This is another use of vertical integration, as they not only own and sell the movie, but they may also sell what people use to watch the film (i.e. TVs, Stereos etc.). This means that their brand becomes a branch, as they can reach into different areas and become more recognisable.

Colombia Pictures

Colombia pictures are owned by Sony, but they weren’t always. This is an example of horizontal integration, where a company will acquire or merge with competitors in the same industry sector. This is useful, as there is no longer a threat of competition, and they also attain all assets that belonged to the company they have acquired. This also leads to large companies becoming a conglomerate.

Activision - Blizzard

Activision is a child company of the blizzard organization. Activision are responsible for the Spiderman video games. They therefore form an alliance between themselves, in order to benefit both parties. This allows both companies to maximise their profit, because they can work off each others success.

Structure of Sony Corporations

Sony Pictures Entertainment

Sony Pictures Entertainment Inc. (SPE) is the American television and film production and distribution unit of

Japanese multination technology and media conglomerate Sony. It is based in Culver City, California

and serves as Sony’s mail global film production and distribution company. Its group sales in the fiscal year

2011 ended March 31, 2012 has been reported to be of $8.021 billion.

Sony Mobile Communications Sony Mobile Communications is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan and a Wholly owned subsidiary of Sony Corporation. It was founded in October the 1st 1987 as a joint venture between Sony and the Swedish telecommunications equipment company Ericsson, under the name Sony Ericsson. Sony acquired Ericsson’s share in the venture on February 16, 2012.

Sony Mobile Communications has researched and developed facilities in Tokyo, Japan; Chennai India; Lund, Sweden; Beijing, China and Silicon Valley, United States. Sony Mobile is the 4th largest mobile phone manufacturer by market share in the fourth quarter of 2012. The current flagship device of Sony is the Sony Xperia Z2, a smartphone with water and dust resistance and a 20-megapicel camera