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Why readers prefer “quick- scan” writing SEO COPYWRITING CHECKLIST

SEO Copywriting Checklist: Does your web content pass the quick-scan test?

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Be sure to visit the SEO Copywriting blog for the video plus text! ‪http://bit.ly/10fO7s8.

 In this installment of the SEO Copywriting Checklist series, I discuss how to structure your web copy so people will want to stay on your page and actually read what you've written.

 Visually overwhelming, dense copy can hurt your conversions and mean missed opportunities, especially from mobile visitors. Tune in to learn how you can organize your content for easy readability and conversions - and lower bounce rates!

 As always, I appreciate you stopping by! If you need any help, or would like more information on SEO copywriting, or if you have any feedback on today's video...I would love to hear from you! You can email me at [email protected], or find me on Twitter @heatherlloyd.

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Page 1: SEO Copywriting Checklist: Does your web content pass the quick-scan test?

Why readers prefer “quick-scan” writing

SEO COPYWRITING CHECKLIST

Page 2: SEO Copywriting Checklist: Does your web content pass the quick-scan test?

DO YOU REALLY WANT TO READ THIS COPY? REALLY?

Page 3: SEO Copywriting Checklist: Does your web content pass the quick-scan test?

MUCH BETTER!

Page 4: SEO Copywriting Checklist: Does your web content pass the quick-scan test?

THINGS TO THINK ABOUT

- Write shorter paragraphs, use bullet points...anything to add more white space.

- Subheadlines are great for quick-scan readers.

- Remember your mobile readers!

Page 5: SEO Copywriting Checklist: Does your web content pass the quick-scan test?

NEED HELP? LET ME KNOW!

• SEO Copywriting Certification training

• SEO content writing services• Customized SEO content training• Content site reviews• Free daily/weekly newsletter @heatherlloyd

[email protected]