PRESENTED BY: MUHAMAD AMIRUN KHAN BIN

ALI KHAN

LECTURER: MOHD RAZALI BIN AB RAHMAN

• GOOEY ROLL ENTERPRISE is the name given to the company which provides food services of roll sandwiches to the community. The company is registered on 1st May 2012 and the date for business commencement is on 1st June 2012. This business plan is prepared for any party that is interested to get involve in investing with the company.

• Correspondence address: • LG-45, 3068 JalanTodak,• Sunway Carnival Mall,• 13700 Seberang Jaya,• Penang.•

• An agreement was made with the shop owners and the company agreed to rent the premise starting from the 30th April 2012. The demand for healthy fast food was high as customers nowadays are moving forward towards a healthy lifestyle. Therefore customers are looking forward for healthy yet fast served food. GOOEY ROLL ENTERPRISE’ future plan is to be the main provider of healthy yet fast served sandwich roll by franchising our business throughout Malaysia.

INTRODUCTION

GOOEY ROLL ENTERPRISE is planning to produce a delicious and healthy sandwich roll that comes with various types of ingredients like minced meat (chicken and beef), seafood (crab filament and fish slice) and sauces such as, chili, barbecue and mayonnaise. Other than that, we use tortilla as the wrapping because the crispy of the wrapping will make the sandwiches taste better and it wraps the ingredients more neatly compared to the bread.GOOEY ROLL ENTERPRISE is registered as a new company that offers food services to the public. Sandwich is a popular type of food that is usually self-prepared and can be taken anywhere. Nowadays, in urban areas, many people are committed to their jobs and responsibilities causing them to have limited time and sometimes forget to feed themselves. So, this company plans to serve the public a healthy yet fast, light and fulfilling meal.

GOOEY ROLL ENTERPRISE is a company that provides sandwiches meals to the community. Besides that, its major strength is to be the first sandwichsupplierin Malaysia that provides delivery to the public. This is because we have a large, high technology electronic ovens and delivery transportations to fulfil the customers’ demand and needs.

BUSINESS BACKGROUND

LOGO:

Partners Background

• General Manager • Muhamad Amirun Khan• Origin : Penang• Experience : Adabi

Entreprise (Sales Executive)(2011 – 2012)

& Zariff Properties (Accountant) (2008-2011)

• Assisstant General Manager • Mohd. Hazwan Bin Ali

• Origin : Perak• Experience : Sales

Manager at Dolly Clothing SDN. BHD (2009-2011) & at ADM SDN. BHD (2008-2009)

• Marketing Manager • Mohd Nazrin Bin Mokhtar

• Origin : Kuala Lumpur• Experience : Marketing

Assisstant at KFCH(Malaysia) (2009-2011)

• Operation Manager • Farah Syazwina Binti Mohd Fathi

• Origin : Selangor• Experience : Executive

Manager at Nestle Factory (2011-2012)

• Administrative Manager • Faizah Binti Abdullah• Origin : Terengganu• Experience :

Management Officer at Tendemic Malaysia (2006-2011)

GENERAL MANAGER

MUHAMAD AMIRUN KHAN

ASSITANT GENERAL MANAGER

MOHD. HAZWAN BIN ALI

MARKETING MANAGER

MOHD NAZRIN BIN MOKHTAR

OPERATION MANAGER

FARAH SHAZWINA BINTI MOHD FATHI

CASHIER (1) KITCHEN STAFF (2) CLEANER (1) DELIVERY BOY (1)

ADMINISTRATION MANAGER

FAIZAH BINTI ABDULLAH FINANCIAL MANAGER

MOHD. HAZWAN BIN ALI

LOCATION:

VISIONGOOEY ROLL ENTERPRISE vision is to achieve maximum company growth in Malaysia by empowering our employees to become persuasive manager and efficient leaders.

MISSION• GOOEY ROLL ENTERPRISE is to provide multiple types of sandwiches at a reasonable cost and providing

good-tasting food that can give satisfaction to the mutual benefit of the Malaysian consumer.

OBJECTIVES• The company’s main objective is to produce innovated sandwich by serving multiple type of sandwiches

that can give satisfaction to the consumer. We want to sell the potential food which had not yet been commercializes in Malaysia. Modification has been done by using tortilla as the wrapping of the ingredients instead of using breads. In the future, GOOEY ROLL ENTERPRISE expects to widen the business to all provinces in Malaysia including Sabah and Sarawak. We are planning to open many branches of restaurant and delivery services. Other objectives are:

• Plan to be ranked number one sandwiches restaurant in Malaysia while maintaining the trademark of our fresh tasting product.

• As with all business, the most important goal of a company is to increase revenue and profits.• Give customer satisfaction with good quality of sandwich.• Practice our employees to inherit more integrity, ethics and can give open communication. 

INTRODUCTION TO THE ORGANIZATION

MARKETING OBJECTIVE• GOOEY ROLL ENTERPRISE is focusing on providing fresh-made

sandwiches with variety of sauces and fillings as well as providing delivery service to meet the publics’ demand in Penang. Living in the urban era, most of the people nowadays are busy with their jobs, running errands and many more that most of them do not even have time to prepare their meal themselves. That is why we provide sandwiches, which are light, affordable fulfilling meal that also offers delivery service that can ease people to fill their stomachs even at their most hectic day. Although there are many other companies that we need to compete with, we will keep preparing a healthy and delicious sandwich that meets the local taste of Malaysians.

40%

35%

15%10%

Market Size

University & CollegeSchoolPrivate CompanyGovernment Sector

MARKET SIZE

~294 ,051 people

COMPETITION

• PRODUCT/SERVICE STRATEGY

• We classified the product of GOOEY ROLL ENTERPRISE as a fast food product. The word “GOOEY” is used to describe our product. The meaning of the word “GOOEY” is soft and sticky.We are really concern about the quality of our products and because of that we are very selective in selecting the raw materials for our products. We only choose the best materials among the best. The raw materials are tortilla, minced meat (chicken, and beef), sausage, seafood(crab filament, fish slices) cheese, vegetables (cabbage, carrot, onion, lettuce) and sauce like chilli, barbecue and mayonnaise.

• Using tortilla as the wrapping because the crispy wrapping will make the sandwich taste better and also because it wraps the ingredients more neatly compared to the bread. GOOEY ROLL offers its customers with two options for the tortilla which are the original and whole grain. On top of that, GOOEY ROLL is also giving 3 special deals to its customers :i) breakfast deal ii) wraps deals which is the main menu iii) desserts deals.

• This company plans to serve the public a healthy yet fast, light and fulfilling meal. For the packaging we use paper wrapper instead of plastic wrapper as our packaging material. The advantage of using paper wrapper is that we can protect our environment. As we know the use of plastic is not good for the environment because it is not biodegradable, while paper is biodegradable. We also include the sticker of our company logo on the paper wrapper so that people can recognize our company.

MARKETING STRATEGY

OPERATION PLAN• Operation plan will also ensure

that the business will be able to produce the product or to provide the services that the business had planned in the marketing plan. Operation plan is a plan that explained overall about the operations procedure in preparing, serving and selling the sandwiches to the public. Through this department, our organization also will try to maximize the higher profit for the success of our business in selling sandwiches.

• The operation manager is in charge in all activities that related with the preparing, serving and selling sandwiches. Operation plan can be referred as the guideline to ensure the business runs accordingly and can maintain adequate supplies to fulfil customers’ needs and demands. This plan is also focus on the production parameters such as quality, quantity and time management.

BUSINESS & OPERATION HOURS

• Business hours of GOOEY ROLL ENTERPRISE starts from 10.00 a.m. until 10.00 p.m. For operation hours, our workers have to work from 10.00 a.m. until 10.00 p.m. Every worker takes turns to have their lunch. This is the timetable that shows each of the employee’s lunch time. The lunch hours start from 12.00 p.m. until 3.00 p.m. Our company is open 7 days a week.

Name of the worker Lunch time

Cashier 12.00 p.m. – 1.00 p.m.

Cleaner 1.00 p.m. – 2.00 p.m.

Delivery boy 2.00 p.m. – 3.00 p.m.

Worker A 12.00 p.m. – 1.00 p.m.

Worker B 2.00 p.m. – 3.00 p.m.

GOOEY ROLL ENTERPRISE

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost

Requirements Cost

Fixed Assets  

Land & Building  

Office Equipment 8,600

Renovation 3,206

   

   

Signboard 1,500

   

   

   

Vehicle 5,000

Machine & Equipment 12,100

   

   

Working Capital 1 monthsAdministrative 11,197

Marketing 5,190

Operations 25,523

Pre-Operations & Other Expenditure 14,075

Contingencies 10%   8,639

       

TOTAL     95,030

FINANCIAL PLANGOOEY ROLL ENTERPRISE

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Sources of Finance

Loan Hire-Purchase Own Contribution

    Cash Existing F. Assets

       

    8,600  

    3,206  

       

       

    1,500  

       

       

       

    5,000  

    12,100  

       

       

   

3,000   8,197  

3,000   2,190  

3,000   22,523  

3,000   11,075

3,000   5,639

       

15,000   80,030  

ADMINISTRATIVE BUDGET

Particulars F.Assets Monthly Exp. Others Total

     

Fixed Assets        

Land & Building -     -

Office Equipment 8,600     8,600

Renovation 3,206     3,206

  -     -

  -     -

Working Capital        

Salary (EPF&SOCSO)   8,697   8,697

Land & Building (Rent)   2,500   2,500

    -   -

    -   -

    -   -

    -   -

  -   -

Pre-Operations & Other Expenditure        

Other Expenditure     3,550  

Deposit (rent, utilities, etc.)     5,000 5,000

Business Registration & Licences     300 300

Insurance & Road Tax for Motor Vehicle     - -

Other Pre-Operations Expenditure     - -

Total 11,806 11,197 8,850 28,303

MARKETING BUDGET

Particulars F.Assets Monthly Exp. Others Total

         

         

Fixed Assets        

Signboard 1,500     1,500

  -    

-

  -    

-

  -    

-

Working Capital      

Promotions 5,190   5,190

    -  

-

    -  

-

    -  

-

    -  

-

    -  

-

    -  

-

Pre-Operations & Other Expenditure      

Other Expenditure     620  

Deposit (rent, utilities, etc.)     -

-

Business Registration & Licences     -

-

Insurance & Road Tax for Motor Vehicle     -

-

Other Pre-Operations Expenditure     -

-

Total 1,500 5,190 620

6,690

CONTINUE…

OPERATIONS BUDGET

Particulars F.AssetsMonthly

Exp. Others Total

         

         

Fixed Assets        

Vehicle 5000     5,000

Machine & Equipment 12100     12,100

        -

        -

Working Capital    

Raw Materials & Packaging   21,442   21,442

Carriage Inward & Duty   500   500

Salaries, EPF & SOCSO   3,581   3,581

    -  

-

    -  

-

    -  

-

  -

-

Pre-Operations & Other Expenditure        

Other Expenditure     1,000  

Deposit (rent, utilities, etc.)     -

-

Business Registration & Licences     2,500 2,500

Insurance & Road Tax for Motor Vehicle     1,000 1,000

Other Pre-Operations Expenditure     105

105

Total 17,100 25,523

4,605 46,228

CONTINUE…

• Gooey Roll Enterprise will feature an outstanding New Malaysian Sandwish menu with a touch of Asian influence in an upscale and cozy atmosphere.The menu is inspired from different cuisine's specialties and will appeal to a wide and varied clientele. We will offer a three course ‘business lunch' prix fixe and a three course dinner prix fixe in addition to the regular menu.

• We will be open 7 days a week. Serving lunch Monday - Friday 11:30 AM - 2:30 PM. Dinner Sunday - Thursday, between 5 PM - 10 PM. Friday and Saturday Dinner 5 PM - 11 PM. The lounge will be open until 2 AM Friday and Saturday. Sunday - Thursday the lounge will stay open till 12 AM. Saturday and Sunday we will serve brunch between 11 AM - 3 PM. We will be closed on New Years Day, Thanksgiving Day and Christmas Day. We will be open on large holidays such as Memorial Day, Fourth of July and Labor Day weekend. These are three big weekends 'down the shore' that brings many tourists to the area.

• The restaurant will have paintings and drawings from some of the areas most notable new artists. Once a month the Gooey Roll Enterprise will feature a new artist and their work. This will give the art community an opportunity to show their work in a friendly and exciting atmosphere. We will send out special invitations for the opening night and attract many people and newspapers. The showing will only take place in the Gooey Roll Enterprise so we can still seat people in the restaurant.

• Every Monday night (most bars and restaurants are closed in Monmouth County on Mondays) we will have 'Restaurant Night.' This will give the other restaurant owners and employees a chance to socialize on a 'night off' and it will contribute to a sense of community in the local industry.

• We will have special Sandwich Tasting Evenings, a five course meal featuring new sandwiches sponsored by our distributors. Customers can come and learn more about sandwiches and food! Other special evenings at Gabri's are Easter dinner, Penang Midsummer, our famous Smörgåsbord, Fourth of July celebrations, Labor Day weekend and Christmas dinners.

• Gooey Roll Enterprise and Restaurant will be the perfect place when customers need that 'little extra.' They can have business meetings here, a place for a quiet conversation, or for a special occasion. We will make full course meals for customers' special occasions.

COMPANY SUMMARY

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