How Can Consultants Blog?

10 Tips for Blogging

by Lynette Hawkins

Pick Shovelbeyond marketing group, inc.

Blogs Are… Online Journals A Way to Share Ideas

& Your Expertise with the Community

What Can Blogs Do? MEET People

CONNECT to Customers & Community

BUILD RELATIONSHIPS EDUCATE & Share Your

Expertise EXPLORE New Products

or Services

Tip#1 Write with a

TARGET AUDIENCE in mind

Tip# 2Share CONTENT That

MATTERS Writings Book Reviews Industry tips New Products or

Services Articles Video

Tip# 3Create an ENGAGING HEADLINE

Key Question Top 10 Lists Answers to Customer

Questions How To…

Tip# 4Speak with a more

PERSONAL TOUCH

Your hobbies Your passion Your expertise Like having a cup of

coffee with a friend

Tip# 5Show Your

SENSE of HUMOR

Tip# 6LINK to ….

Other websites Blogs Video/Podcasts Relevant articles Industry Information or

News Stories

Tip# 7

K.I.S.Keep It Simple

Write Short posts Frequently In everyday language With consistency

Tip# 8

? ? ?

Ask QUESTIONS for Feedback

What are your thoughts?

How do you feel about that?

Why?

Tip# 9PROOF Read

Check Spelling Grammar Information Accuracy

Tip# 10Be VISIBLE

Announce on your Website & Facebook

Tag with Keywords Refer to Blog Comments Share in printed materials Comment on related blogs

and reference your blog

How Will People Find Your Blog Article?

Pick Shovelbeyond marketing group, inc.

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