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Creating a blog is ‘easy’ – you pick a theme, add some custom design assets, install it on your domain and you’re done. Right? Sure, except that now you have to actually write and publish something on it. We’ll talk about how to figure out what your niche is, where to look for ideas, different types of blog posts you can write, how to write the first draft, if you need an editorial calendar to keep consistent, and what to do if you get writer’s block. More info, resources, and links at http://bit.ly/lamikiwcpdx Video of this talk: http://wordpress.tv/2012/09/06/laura-kimball-how-to-blog-once-a-day/
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WordCamp Portland 2012Laura Kimball
http://lamiki.com @lamiki
How to Blog Every Day
Tweet me: @lamikiHashtag: #wcpdx
Slides, links & more available at: http://bit.ly/lamikiwcpdx
Questions at the end
Hey girl,
I know you don’t blog a lot. But if you did, I’d read it every day.
The Hero’s Journey
Inspiration comes from…
Two ways to blog
You are here
Excel spreadsheet ◦ Include columns for topic,
day, keywords, category, tags, status of post, etc.
◦ Best for business blog
Digital calendar ◦ Create an event for the topic◦ Great for single-author blogs
Desk calendar ◦ Write topic of post on a sticky
notes and stick it on the date to schedule
◦ Easy to reschedule posts, just stick it on another day
◦ Best for single-author blogs
Content calendars to keep you sane
Write down by hand ◦ Journal◦ Sticky notes◦ White board◦ 750words.com◦ Whatever is within reach
Use a note-taking app ◦ Make sure it syncs notes
with all of your devices (phone, computer, tablet, etc.)
◦ Favorite tool: Evernote
When inspiration strikes, be ready
Always be on the lookout for ideas
Write ideas down
No ideas are wasted
If an idea consumes you, start writing
1. Standard
2. Epic
3. Response
4. Single Paragraph
5. Photos
6. Link Roundup
Formats
Have a blog buddy
Vary your posts (content and format)
It will get easier
Build your writing muscles
How to keep it going
The dark side of blogging daily
Writer’s block
You can beat writer’s block
Why are you doing this anyway?If you’re going to do anything for 30 days, you need to remember why you’re doing it.
How to Blog Every Day
Give yourself time to write
Look for ideas everywhere
Have a plan
When inspired, write
Don’t bore yourself or your audience (Mix up your content and your format)
Have a blogging buddy
Beat writer’s block
Remember why you’re blogging
Thank you!Slides, links & more:
http://bit.ly/lamikiwcpdx
Laura Kimballhttp://lamiki.com
@lamiki