Upload
clark-van-der-beken
View
636
Download
0
Embed Size (px)
Citation preview
Blogging @ CantinaUse this guide to help you get started
1. Create Creative space• Find a comfortable and quiet place for an hour. • Turn off Slack and email. • Put on your headphones and play some music. • Need a playlist? We’ve got you covered.
Ask yourself: “what have I recently learned or discovered, and why is it significant? What’s an area of my work that has changed in an interesting way? What’s wrong with the way X does something/X is done, and how could it be done better?”
2. think of a topic
3. Understand your audienceWe write for three types of buyers. Think about their role, their challenges, and their context.
startup executiveEnterprise executive Technology executive
Pro Tip: Start boldly; intrigue the reader in about 50 words.
4. WritE Remember these things...
Voice & Tone:1. Fun but not silly2. Smart but not bossy3. Confident but not cocky4. Helpful but not overbearing
5. Review, publish, and Promote
Specific; get to the pointCasual but smart Use pictures
Make them smile
Pro Tip: Posts are designed to improve the reader’s skills or understanding of a topic. Add somethingnew and different into the conversation.
Active voice
Link it up
Create a hierarchy of information
300-500 words
News
400-800 words
Hacks
1000-1600 words
How-tosSuggested length by type
300-600 words
Recaps
Pro Tip: Talk directly to the reader. Use “you,”“we,” and “I”. Provide clear recommendationsand describe who should take them. Avoid jargon, passive voice, long sentences, and equivocation. Use lists and graphics
Getting Ready to Get DownJosh RitterNew SoulYael Naim
Tenerife SeaEd Sheeran
BarcelonaGeorge Ezra
Playlist
For additional resources see: • Without Bullshit Blog• Marketo B2B Content Marketing• Elements of Style
⃝ Select a peer to review and edit your post⃝ Send your post to Marketing for review and feedback⃝ Marketing will publish the post⃝ Promote on social channels like Twitter and LinkedIN
Pick one: