CROWD-SOURCINGHarnessing and Appreciating the

Power of the Crowd

Bader, Hayden, Jones

Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor:

everyday people using their spare cycles to create content, solve problems, even do corporate R & D.

- ‘Crowd-sourcing’ was coined in 2006 by Jeff Howe.

What is Crowd-Sourcing?

Most Common Uses of Crowd-Sourcing

“The best benefit to crowd-sourcing is “getting a broad set of opinions you never would have considered, coordinating many peoples' intelligence to attack hard problems, and using crowds to create new kinds of interactive technology”

- Michael Bernstein

Strengths of Crowd-Sourcing

Weaknesses of Crowd-Sourcing

• Define your crowd• What do you want out of them?

Do your Homework

Build your Community

• Describe the process• Deadline• Incentive or reward

Give Feedback

Utilize Results

“Innovation is driven by everyday end-users. …Today, more and more innovation comes from the myriad hobbyists and enthusiasts at the

tech-savvy edges of the computing ecosystem.”

-Geoffrey Koch, Senior Manager at Intel Solution Services

• No control over output• Sensitive data• Giving credit• Participation ≠ brand loyalty

Know the Risks

Give Credit

Mob the Rainbow

• http://evb.com/work/mob-the-rainbow

Toyota: Ideas for Good

• http://www.youtube.com/watch?v=soh1EF_BxSk

Tweeting the Revolution"Our evidence suggests that social media

carried a cascade of messages about freedom and democracy across North Africa and the Middle East, and helped raise expectations for the success of

political uprising,”-Philip Howard

Crowd-Mapping Torture“The last ten years torture became systematic. So I thought, why not plot

these violations on a map?” -Abdelrahman Hassan, Cairo

“Ain’t no Grave”

“It’s going to get a lot bigger because technology is making it very possible to get a lot … of work done in a very short amount of time”

-Brent Frei, Smartsheet

What is the future of crowd-sourcing?

Making the World a Smaller Place

=

How will it change?

As the crowds grow & increase, it will become easier for revolutions, advertisers and businesses to reach

specific categories and groups. Platforms like Twitter, FourSquare, Facebook make

it possible to find the crowd you want almost IMMEDIATELY instead of

wading through thousands of useless sources.

-Brent Frei

Target Specific Crowds

22

There’s no telling…

24