Project #6 Crowd Sourcing

Assignment six: crowd courcing Laura LovaglioFA102a

Crowd Sourcing: How it's changing products, design and the industry

TV has significantly changed modern living, pople shifted their freetime to freely watching tv in the evenings and weekends. Societyhas used TV as time filler, However, trends in the 2016 world haveshifted over that people are using their time to be filled with internetvideos and other media that keeps them entertained. I believe thatthe reason for a shift pattern is because consumers want theirproducts here and now. The book: Cognitive Surplus: Creativity andGenerosity in a Connected Age Bantam by Clay Shirky says thatits important to look at technology and how it connects to eachother. A very interesting point that the book makes is that with therise of technology and digital cameras, people have documentedevents and uploaded them for the world to see. Instagram, Twitter,Snapchat have all changed the way advertising has been puttogether.

Self- Made decorations for my Grandmother's 90th birthday in May.My cousin got all ideas from Pintrest.


While there are ads on videos, websites, e-mails etc, the best kind ofadvertising is seeing how other people are doing things online. Iparticipated in a color run recently. It was 3 mile walk/run where it'sdesigned for people to partake in an activity of walking the stretch,while being covered in colored powder and at the end, they throw ahuge party. Once I posted pictures on a social media outlet, suddenlymy friends wanted to participate next year. The best kind ofadvertising in today's world is seeing people post pictures at events,where they ask you to #hash tag the name of the event, tagging yourlocation. The article “Why social media advertising is set to explode in3 years” by Sonny Ganguly discusses how companies are usingdifferent apps and social media to advertise, and the marketingresearch that is done.

Me and my friend michelle at the 2016Long Island 5K color run I postedinstagram.

I got so much talk after I posted pictures


Target marketing” is a term used to explain the relationship ofcompanies who are seeing a specific audience for theirmarketing.Advertising is being done in a way to target consumersrather than commercials that appeal to all audiences. Advertising isbeing brought to so many platforms and companies are making surethey are reaching all outlets. Another way that Crowd Sourcing haschanged is internet and modern technology have given users thefreedom to create and enter the world of the world of “Do It Yourself”.There are countless blogs, websites, and forums dedicated to peoplebeing able to creatively make anything from home improvement- tshirts, food, nail art and more with the help of online instructions.Pintrest is the leader in this- where products are being made byconsumers themselves, people take and give ideas to other users, andinformation is being shared at a rapid pace. The article entitled “ Whatis the maker movement and why should we care” written by Birt Morindiscusses the ideas of individuals making their own products and thesocial media outlets for advice and ideas. This changes the consumermarket entirely- shifting a focus on crafty places like AC Moore andDollar stores to help fuel the focus on increasing creativity, and allowingconsumers to create things cheaper than they'd buy in a store.


In conclusion Crowd Sourcing- refers to getting services frompeople through the internet- and this pertains to my life because Iam a consumer who constantly uses Pintrest, and Instagram to getideas and spread notice about things I am involved in, and getideas for any projects I may take on. Today's consumers are moreinfluenced by what they find online and what others do which is ahuge source for advertising, selling and developing products – inwhich is more influential than commercials or magazine ads canprovide.

My 2016 Hofstra Graduation Cap

Inspiration from Pintrest/ Instagram


References

Books used in report: Shirky, Clay, Cognitive Surplus: Creativity and Generosity in a Connected Age Bantam, 2010

Gangguly, Sonny, “Why Social Media Advertising Is Set To Explode In The Next 3 Years”: marketing land.com publishedMarch 17th 2015http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691

http://www.huffingtonpost.com/brit-morin/what-is-the-maker-movemen_b_3201977.html

Morin, Brit; What is the maker movement and Why should you care? Huffington Post.com Published May 2nd 2013

Internet articles about Advertising and Do-It-Yourself media outlets

Shaving cream/ paint art

Inspired by articles on Pintrest!
