To telling your most engaging stories

5 STEPS

Presented by Raquel Richardson@Silver Square

www.silversquareinc.com

Find your love.#1

It sounds like a cliche, but love is the foundation of your story. Stay with me! An engaging story taps into emotion, and those emotions spring from love. Love moves people. You can harness that energy in your storytelling.

Give away your secrets.

#2

This is where we really ruffle some feathers. There are two camps at this point: people who understand you need to give away your “secret sauce” for free, and those who think that’s the worst idea ever. I believe you can give your secrets away in a meaningful way.

Skip the script.#3

Too many of us are uncomfortable talking about what we do, how we do it and why we love our work. However, just talking about these things is most often a much better route to a compelling story than carefully crafting one and turning into a robot on film or paper.

Get your story to the right people.

#4

This is about telling your engaging story, but don’t forget who you’re setting out to engage — your key audience. One of our favorite ways to get inside the minds of our and our clients’ key audiences is by creating personas.

Tell your real story.#5

Unless you’re working on your master’s of fine arts degree in creative writing, make sure what you’re producing is the real story. If you’ve been authentic in what you and your audiences love about your work, you’re on the right track.

Connect with me on Twitter @SilverSquare. To keep up on more content marketing gems, subscribe to our Marketing Brainpower podcast on iTunes.

www.silversquareinc.com

Thank you.

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