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Get in touch:
www.event2mobile.com
www.twitter.com/event2mobile
www.facebook.com/event2mobile
Varun Kashiv
Director - Business Solutions USA
For a Quick Chat with Varun in Twitter: @VKashiv
Joining with Varun, are:
Mihir Shah
Product Manager
Stephen Blandon
Senior Mobile Consultant
Our Global Presence
Email: [email protected]
168 Robinson Road,
#12-01 Capital Tower
Singapore 068912
Phone: +65 8428 4499
22 Cortlandt Street, Suite 1635
New York, NY 10007
USA
Phone: +1 800 385 1422
Faraday Wharf,
Innovation Birmingham Campus,
Holt Street, Birmingham Science Park
Aston,
Birmingham, B7 4BB
Phone: +47 46577716
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Difficulties in Lead Follow-Up
Source: 2010 Sales Lead Survey by EXHIBITOR
98% of exhibitors collect sales leads at the trade shows and events
Less than 70% have any formalized plan to follow-up leads after the show
Difficulties in Lead Follow-Up
Source :2010 Sales Lead Survey by EXHIBITOR
34% of exhibitors have a formal lead-scoring or lead-ranking process
Only 47% of companies track leads generated at trade shows and events throughout the sales cycle
Ways to Collect Lead Information
Survey indicated
➔ large number of exhibitors still rely
on fishbowl method of collecting
business cards
➔ Those who use lead retrieval app,
more than 70% rent it for some time
during event
Source :2010 Sales Lead Survey by EXHIBITOR Image source: http://slma.podbean.com/
10 Must-Dos for Lead Management
1. Record lead details
2. Send prompt follow up mails after booth visit along
with collateral like brochure, white paper
3. Try to set-up meetings / appointments while engaging
visitors at the booth & send calendar invites
4. Rank or qualify leads
5. After event follow-up email should be tailored
specifying show & lead name
10 Must-Dos for Lead Management
6. Follow up mails should not be rehashed
press releases
7. Send white paper, ebook or interesting links during
follow-up mails
8. Keep 2-3 options available for - Demo, collateral,
subscription to newsletter
9. Follow up calls should not start with sales pitch but
reference to event conversation
10. Make a proper nurturing program for next 3 months
Mobility Solution for Lead Retrieval
Quick way to
keep record
Scan the business card or QR code
Prompt, tailored mail to the lead after the visit
No loss of data
Easy to qualify leads
Benefits for Exhibitors from event2mobile EE
➔ Go Green
➔ Showcase product collaterals
using the app
Benefits for Exhibitors from event2mobile EE
➔ Scan business cards or QR codes ➔ Save the record ➔ Record is not lost
Benefits for Exhibitors from event2mobile EE
➔ Send prompt mail to leads
after booth visit
➔ Send collaterals ➔ Helps in brand recall value
Manage Reports, Templates from CMS
➔ See reports on leads in CMS ➔ Help to qualify leads ➔ Manage email template,
collateral, theme of app through CMS
Case Study: COGNIZANT
Highlights:
1. Exhibitors were able to upload and showcase their latest marketing collaterals in digital format on iPads using event2mobile EE
2. Exhibitors were able to scan QR codes off attendee badges using e2m EE and save and download these leads in REAL TIME
3. Exhibitors were able to send instant followup emails including their marketing collaterals as attachments to all their leads directly while interacting with them using the event2mobile EE app
4. Exhibitors recorded a total of around 350 leads in a 2 hour session
Cognizant a Global technology giant wanted to provide their partners with the latest state of the art lead retrieval system at their annual GAPS summit in Orlando, FL.
Case Study: TD Ameritrade- Self-Service Kiosk
Highlights:
1. Client used event2mobile EE’s self service Kiosk mode to showcase their marketing collaterals
2. Attendees could scan their business cards directly on the app in order to receive the marketing collaterals in instant emails
3. Over 600 attendees scanned and downloaded collaterals from the Kiosk
TD Ameritrade a leading brokerage firm wanted to provide their attendees an easy way to get access to their marketing collaterals by browsing on self service kiosks powered by event2mobile EE
event2mobile clients
