3 Steps to Automated Pipeline Generation

Perfect Demand Generation Engine

Automated

Scalable

Predictable Results

Lead Generation Strategies: Pros / Cons

COLD MAILING OR CALLING

PPC: 0,5% (CTR)

Cold mailing: 1% (positive responses)

Cold calling: 2% (positive responses)

Personal communication: 10% (positive responses)

PPC

TARGET

Which email do you like more?

OPTION 1 OPTION 2

Instead of personalizing every message…

Hey

Hey

Hey

Hey

Hey

Hey

PROSPECTS EMAILS

…make one email “personal” for the whole group!

Hey

PROSPECTS 1 EMAIL

People love it!

Greg, Just because I see it’s a human reaching out to me and not some auto generated marketing email… I am open to learn

more about your product.

”

Hey Greg, Thanks for reaching out. Although I honestly hate these cold emails, you do it well and it sound very interesting.

Would love to chat and hear more…”

Hi Greg, Honestly must say we don’t usually reply to cold emails, Your approach is certainly refreshing and we liked it actually.”

Want more proof?POSITIVE RESPONSE RATE: 17%

There you go!POSITIVE RESPONSE RATE: 20%

10 000 LEADS

100RESPONSES

20

10 000 LEADS

1000 RESPONSES

200DEALS

Results

COLD MAILING PERSONALIZED COLD MAILING

DEALS

10x more pipelineand deals closed!

3 Steps to Automated Pipeline Generation

Targets segmentation

Communication personalization

Process automation (tools)

Country: USA

Industry: Software

Company size: 11 — 200

Decision maker: Director Marketing

Step 1 — Target segmentation

TYPICAL TARGET ADDITIONAL SEGMENTATION

City

Technology

Competitors

Industry Influencers

Reference customers

Mutual friends

Event you are attending

Step 2 — Cold email campaign

3 — 4 emails

2 — 7 days delay

Short

Casual

Positive

Get templates: greg@growbots.com

Email structure:

> Personal intro

> Benefits of your product

> Social proof

> One CTA

Step 2 — Email personalization

Step 2 — Email personalization

Step 2 — Email personalization

Step 2 — Email personalization

Step 3 — Process automation & tools

Prospecting

Outreach campaigns

Automatic responses

Step 3 — Prospecting tools

MANUAL SEMI—AUTOMATIC AUTOMATIC

Step 3 — Email tools

MANUAL SEMI—AUTOMATIC AUTOMATIC

Step 3 — Automated responses

TOOLS SAMPLE TEMPLATE

Case study

Case study — strategy

Case study — results

CTR: 4%

Open rate: 30%

CAMPAIGN RESULTS COST PER LEAD

PPC: 10x higher cost per lead

Social: 24x higher cost per lead

Display: 16x higher cost per lead

Questions?greg@growbots.compatrick@highfive.com