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34 Now playing

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Mobile Payment and Transactions

March 12th, 2007

Greg Shen, President and CEO, Smartpay

Innovations in Payments for Consumers and Merchants Mobile and Telephone-based Payments SmartPay Jieyin Ltd.-- www.172.com

IMPORTANT LEGAL NOTICES: This document has been prepared by SmartPay Jieyin Ltd, and/or its affiliates and subsidiaries (collectively referred to herein as “SmartPay” or the “Company”) for the sole use of the recipient and is intended to be confidential material and is subject to non-disclosure agreements as applicable. Products, product offerings, services, service offerings and processes outlined in this document, and their respective names, may be registered or pending trademarks or service marks of the Company and patented or patent-pending. This document does not constitute an offer to sell any securities, which will require registration under, exemption from or other compliance with applicable laws. Contained within this confidential document, and in the exhibits hereto, are certain projections prepared by the Company The Company does not make any representation as to their attainability, nor can any such representation be implied. Additionally, because the estimates and assumptions underlying such projections are inherently subject to significant economic, market and regulatory uncertainty and contingencies, which are difficult or impossible to predict accurately and are beyond the Company’s control, there can be no assurances that the projections will be realised. Thus, actual results may be materially different from the projections set forth herein.

Introduction: SmartPay Jieyin Ltd.

SmartPay: A Leading payment processor enabling merchants to conveniently and safely receive money from customers consumers using everyday devices.

Device Channel Hook Merchants

Distribution Means

Mobile, Telephone, PC

SMS, IVR and Web

Prepaid, Utility, Lottery

Regional, Direct and via Agents

Bank to Bank Payments

History

Founded 2002 alongside Linktone Ltd and Intrinsic Technology

China’s earliest WVAS players

Partners

55 Headquarter and Regional-level banks

HQ and 14 regions with China Unicom3 regions with China Mobile and

NetcomNumerous other merchants

China Presence

15 key markets across China including Beijing, Guangdong,Zhejiang, Jiangsu, Liaoning,

Shandong and others

Management

Goran Malm, Chair, Former GE AP CEOGreg Shen, CEO, formerly APW Ltd. Henry Chen, CTO; Derek Sulger, CFO

SmartPay: Vision, Roadmap and Value Proposition

Clear vision guides long-term execution of business plan, with a strong value proposition to merchants

Commercial

Commercial Trial

Underway by Mid 2007

Underway by YE 2007

Mobile Operators

Utilities, Airline Tix

Physical Retailers

Wireless VAS SPs

Web-Based SPs

E-Commerce Co’s

ContactlessWAPWEBIVRSMS

SPAY Credit

CRM Loyalty

Bank Savings Accts

Bank Debit Cards

SPAY Stored Value

Credit Cards

Fund Sources

Earn Revenue, offer value-

added service

Merchants

Cost savings, distribution and

marketing

Users / Dealers

Convenient mobile

interface, merchants,

loyalty

smartpaysmartpay

SmartPay: High Barriers to Entry

The barriers to entry are high in mobile and fixed line payments, especially in regard to Banks and Merchants.

Banks Merchants Dealers UsersTelco

Carriers

Terms of Partnership

Real Time Access to accounts

Processing feeRevenue

shareUser initiates payments

Access to SMS and IVR platform

Level of Integration

High High Medium Medium Low

Current Major

Partners

55 regional and HQ banks

CHU, CHM, Lottery Utilities, Airlines, etc…

Tens of Thousands

1.25 millionAll;

nationwide

High/Difficult EASE OF INTEGRATION Low/Easy

Conclusion

Thank you! We welcome any questions….