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Webinars 101(beta)

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4 Types of “Decks”

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Static Slides(Death by PowerPoint)

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Webinars(The presenter supports the deck)

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Replacement for Docs(The writing carries

the workload)

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Presentations(The deck supports

the presenter)

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How Are Webinars Different?

Perfect Replay

Video + Audio

Do NOT use your everyday deck for a webinar

Built-In Audio

Aim for Impact

Think TV

Near Screen

More Visual

Less Text

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New Take On The Truth“I never thought of it that way”

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This buys me out of a problem“Where’s my credit card”

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Visually Interesting”I’d Better Keep Looking at this”

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New information“I never knew that”

Design Your Webinar

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Webinar Structure

5%

10%

Q&A

60%

Info

25%

Pitch

Intro

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You have great content

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Now we adapt it to the webinar format

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Win their attention every 30 seconds

The Audience— What You Know

Hopeful for Novelty

Has a Problem

Divided Attention

Wants New Info

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Win their attention every 30 seconds

The Audience— What You DON’T Know

Audience Reactions

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Forget this. The attention spans aren’t available for long static sessions.

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Instead, think of this. Keep offering new info, a change on the slide, vocal variety every 30 seconds.

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What Screen Are They Using?

The Audience— What You DON’T Know

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Seriously.. Which Screen?

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Tiny Screens = Visual, not Textual

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Movement

11 Image = 30 Seconds

Every 20-40 seconds, something needs to appear, move, change or disappear

2Minimal text

You have audio to fill in the gaps. And you don’t know the screen size.

Other presentations are made to be read, or emailed, or presented live once.

3Buy a template

I use GraphicRiver.net

Webinars are recorded live TV shows. Like TV, something needs to be happening all the time.

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Your Webinar is:

Visual

Surprising

Unlike Your Other

Work

Summary

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Tech Tips

2Buy a Template

4Use Your Best Computer

1Use a Headset

3Use Animations

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Speaker Tips

Tempo

Timing

Vocal Variety

Hotness

Coldness

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Engagement Tips

Give me full attention, and a

short upbeat answer.

Know your moderator Email or Texting for Questions

Use a buddy

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Questions From The Audience

Texting Email

Instant

Great for polls

Longer sentences

Easy to connect later

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Pro Tips

SchedulingHold it on a Thursday at either 12pm EST or 6pm EST.

AudioIf the webinar platform offers VOIP and phone-in, choose VOIP.

Know Your Sales Process

Are you selling a product available right now, or are you looking for large prospective sales?

10x ValueGive enough info, ideas, or product to make the value 10x the time or money the audience invested.

Know the Next StepDecide what the audience should do when the webinar ends.

Try to Get The Recording

If you can, get a copy of the recording, to use as marketing material, edit for distribution, or to learn from.

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But Wait— There’s More!

Always present an offer

Have materials available immediately

For complex sales, focus on next step

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Thanks!