Great Nonprofits Webinar

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  • 1.Perla Ni, CEO GreatNonprofits [email_address]

2. Have You Ever? 3. Poll #1

  • How often do you read reviews of products/restaurants/movies/etc. before you make a purchasing decision? Never Rarely Sometimes Frequently Always

4. Trends in Online Shopping Most Shoppers Rely Heavily On Customer Reviews 65% of the time customer reviews are read always or most of the time prior to making a decision to purchase 5. Reviews about nonprofits 6. Easy & Quick Way For LOCAL Nonprofits To Tell Their Story

  • Average Local Nonprofit has 2 Full time staff and 30 volunteers
  • 0 media mentions/year
  • 0 Dir. Of Marketing

7. What Do Local Nonprofits Have?

  • Goodwill
  • Volunteers -Stories of why they are devoting their free time to your nonprofit and what impact they have seen.
  • Clients -Stories of how they were helped by your nonprofit .
  • Donors -Stories of how they came to trust you and become passionate about supporting you.
  • Other community partners/stakeholders - Stories by your local government representative or corporate partner

8. Stories of YourClients 9. Stories of Your Clients 10. Poll #2

  • Do you recruit volunteers online?Yes No

11. Stories of Your Volunteers 12. Stories of Your Volunteers 13. Poll #3

  • Do you recruit donors online? Yes No

14. Stories of Your Donors 15. Stories of Your Donors 16. Badge For Your Website To Promote Confidence 17. A Nonprofits Experience Alicia Andrews, Associate Director Human Services Center corporation 18. A Nonprofits Experience 19. FAQ

  • What If I Get A Negative Review?
    • Respond to Review and Post Comment
    • Alert Moderator
    • Automatic filter for certain speech
    • People are used to reviews and sorting out which ones are credible
    • Take it as constructive criticism.No one expects you to be perfect

20. Poll #4

  • Do you have at least one story about a client/project that you tell to potential donors? Yes No

21. Poll #5

  • Does everyone in your organization - from your board members to your volunteers - know that story? Yes No

22. Poll #4

  • Do you have volunteers or clients or board members or donors who would have vivid and passionate stories to
  • tell about your work? Yes No

23. Poll #8

  • Have you asked them to share these stories?
  • Yes
  • No

24. How To Write A Review 25. How To Write A Review 26. How To Write A Review 27. Its aboutStorytelling 28. Let Your Supporters Be Involved and Do Your Marketing For You 29. Stories Show What You Do

  • Vividly
  • Authentically
  • Clearly and with conviction

A 30. How You Can Get Your Stories Out

  • Dont be afraid to ask your donors, board members, volunteers and clients to tell their story about you.
  • If they dont tell your story - who will?
  • Tell real stories on your site, use it in your newsletters and brochures.Tell the stories to your staff, your clients, your volunteers and your donors

31. Questions and Answers