Building Your Business With Speaking

Mel Schlesinger

The #1 Challenge Facing Sales and Small Business Professionals

WHY SPEAK?

Speaking Opportunities

• Civic Clubs – Kiwanis – Optimist

• Chambers of Commerce • Professional Associations

– SHRM – Heating and Cooling Contractors

• Specialty Clubs – Over 50 – AARP

• Public Workshops

Goal of Speaking Events

• Establish Expertise

• Generate Buyers

– Educating is secondary

Choose Your Topic

• It must have the ability to explicitly relate to a product or service that you can provide

Creating a Talk that Opens Opportunities

• Interesting and Actionable Topic – How to Reduce Employee Pressure for Increased

Wages

• Seed Talk with Examples from your clients – One client was struggling with employee

dissatisfaction due to benefit cost-shifting. We came in and by implementing a new communication strategy were able to demonstrate measurable improvement in morale

• Have a call to action at the end – If you would like to know more about our

communication strategies and measurable results just give me your business card.

Civic Clubs, Professional Associations, Chambers, etc –

Zero Cost

Public Workshops

• Call prospects to invite

• Invite selected clients

• Offer breakfast or lunch

• Promise useful information that can help

• Nothing will be sold!

• Keep the meeting to 90 minutes or less, including dining

DOWNSIDE IS COST

After-Action Steps

• Immediately connect on LinkedIn with anyone that gave you a business card

• Follow-up three to four days after the event

• If you get an appointment send a “Thanks for talking with me – Look forward to seeing you next (DAY) at” Snail-Mail card

One speaking opportunity with 15 good prospects should result in 3 to 5 sales

appointments

(336) 525-6357 mel@melschlesinger.com